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- It allows the City to respond as its customers embrace and engage the <br />various measures and programs being promoted and provided by to save <br />water. <br />As indicted above, behavioral changes, which occur as a result of institutional, business, <br />association, and/ or individual customer's response to key water conservation measures <br />and programs, are important components of any water conservation effort. Meaningful <br />water conservation requires that end users respond to the education, request and utilize <br />rebates, conduct audits and/ or adhere to ordinances being implemented by the water <br />utility for water demand to be reduced. Given that behavioral changes strongly influence <br />the acceptance and effectiveness of any water conservation measure or program, it is <br />imperative that continuous and deliberate monitoring and verification of the proposed <br />activities occur, and that the inf ormation collected is used to refine and alter the ongoing <br />programs as they are implemented in response to customer behavior. The City will link <br />any water conservation measure that it proposes to implement with appropriate <br />monitoring and verif ication activities for just this purpose. <br />Having water conservation measures and programs that include explicit means to <br />monitoring customer/ end user acceptance and adherence, ultimately allowing for the <br />measurement of "saved water", is vital to the overall success of the water conservation <br />program. Monitoring customer water use becomes increasingly important as water <br />conservation programs mature, such as those measures and programs that the City has <br />implemented and is looking to implement. Therefore, key components of this water <br />conservation plan will include individual customer water use tracking for existing <br />customers, substantial education for new customers (including both residential and <br />commercial water users), and the use of deliberate customer feedback mechanisms such <br />as surveys and polling (which will be linked to customer water audits and training <br />programs) to track perceptions and behaviors. <br />To develop a program that will satisfy the needs of the City and its customers, the <br />universe of water conservation measures and programs available to the City was <br />developed and screened based on the following criteria: <br />• Is additional information needed to complete an evaluation of water savings and <br />cost benef it to the City and its customers? <br />• Does the measure and program allow for the tracking of f uture water savings? <br />• Are there other considerations that dictate whether or note an identified measure <br />and program could not be implemented by the City (e.g., some ordinances would <br />not meet with public acceptance, some measures and programs are not allowed by <br />State regulation, etc.)? <br />Appendix A contains a summary of identified and results of the initial screening of <br />conservation measures and programs, presenting those measures and programs that <br />were selected to be carried forward for further, detailed evaluation. Please note that <br />many of the screened measures and programs may be implemented in the future by the <br />Cih~ of Brighton Wnter Cofiservntiofi Plnri 19 <br />