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<br />. <br /> <br />During the course of the study, the clerks did not receive any calls about the brochure, and had <br />the opportunity use the information provided in the training in only a handful of cases. It is our <br />opinion that neither the brochure nor the information that the clerks provided to water customers <br />was responsible for the decreased water consumption. Instead, other factors such as weather or <br />landscape maturation might have played a role. <br /> <br />4) Survey of Brochure Recipients <br /> <br />In the original proposal, BECC was to conduct a follow-up survey of the 50 households that <br />received the brochure to determine if residents remembered receiving the brochure, if they had <br />calculated their water use, and if the brochure influenced their water consumption habits. In <br />developing the survey, BECC met with University of Colorado Professor Jim Wescoat to discuss <br />the survey and the possibility of using upper class students in the Urban Water Conservation <br />class to explore some of the deeper reasons behind water consumption patterns. <br /> <br />This match allowed the City of Westminster to use the CU students to design a broader survey, <br />with input from BECC staff and the City, for Westminster residents on their water usage. <br />Students traveled to Westminster to conduct surveys with Westminster residents, some of whom <br />received the brochure and some of whom did not. <br /> <br />. <br /> <br />The survey combined field research with aerial photo analysis and a personal survey with each <br />resident. The survey dealt with landscape use, conservation awareness, preferences, attitudes, <br />values, and behavioral aspects of water use. The specific survey used with the City of <br />Westminster residents included a consent form and was designed to take approximately 20 <br />minutes to complete. It also included a landscape analysis, which required students to <br />photograph the front a~d back yard, and catalogue major yard types. Residents were given a $10 <br />rebate on their next utility bill as an incentive to participate in the survey. <br /> <br />The survey was comprised of the following 6 parts: <br /> <br />Part]: Demographics and Household History~to obtain information that can be used in <br />statistical analysis in order to determine if there are relationships between demographic <br />groups and water use patterns. <br />Part 2: Landscape Use- to determine how residents use their landscape, who uses the landscape, <br />who makes the decisions about its maintenance, what recent changes, if any, have been <br />made, and what residents regard as important about their landscape. <br />Part 3: Water U se- to gather information about the use of water in landscape design and <br />maintenance. <br />Part 4: A wareness- to determine awareness of water use, regional water issues, and water <br />conservation technology. <br />Part 5: Brochure questions~ to determine the effectiveness ofthe BECC and City of <br />Westminster's water conservation brochure. <br />Part 6: Commitment! Responsiveness to Change: examining how and why people change their <br />water use as well as gather ideas for future water conservation programs. <br /> <br />. <br /> <br />The students attempted to survey 200 households, 50 surveys were completed, 57 refused to <br />participate, 50 were not home, and 43 were incomplete. Of the 50 respondents, ]5 were brochure <br /> <br />6 <br />