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<br />STEP 'lHREE: PlAN IMPlEMENI'ATION <br /> <br />OBJECl'IVE <br /> <br />The objective of this Step is to develop a program for putting your water <br />shortage response plan into action. This step involves: <br /> <br />o developing a schedule for canying out your plan (unless it is a <br />contingency plan) ; <br /> <br />o detennining how you are going to pay for it; and <br /> <br />o monitoring its effectiveness (i.e., is your plan producing the desired <br />results; do you need to do more or less?). <br /> <br />If you are developing a WSRP as a conti.nqencv plan, there is no need for <br />you to develop a schedule at this tilne. A schedule should be developed <br />two or three months before you decide to put your plan into effect, however. <br /> <br />PIAN CDNTENT <br /> <br />A. Schedule <br /> <br />If you are facing a water shortage, or potential shortage, you need to <br />develop a schedule for putting your plan into effect. For example, if one <br />of your decisions is to develop a public infonnation program, you may need <br />to: <br /> <br />o obtain or develop your own conservation brochures; <br /> <br />o decide how you will distribute the brochures to your customers; <br /> <br />o develop news releases; <br /> <br />o decide if you will take your I1lE!Ssage to the schools; and <br /> <br />o decide if you want to obtain or develop conservation "retrofit kits", <br />(such kits typically include flow restrictors for showers and faucets, <br />displacement bags for toilet tanks, gauges for lawn watering, and leak <br />detection tablets). <br /> <br />Allow ample lead tilne for finding or developing suitable public infonnation <br />materials and for obtaining funding. Think through each of the activities <br />you have decided to undertake. If developing a news release, how far in <br />advance should it be provided to the news media? If distributing retrofit <br />kits, how will distribution be handled? If printing conservation brochures, <br />who will print them? <br /> <br />Your schedule should provide: <br /> <br />o enough tilne to can:y out your course of action; and <br /> <br />24 <br />