BOARD02064

• Board Meeting Date: 3/21/2002
• Description: OWC Section - Drought and Water Supply Assessment
• Board Meetings - Doc Type: Memo

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Section 1
Project TeamMinirnurn Qualifications (RFP Section 4.3)

Constance M. Rule

Years of Experience: 19

Education
fv1BEP - Tuck School, of
Business, Dartmouth College
(2001) ,

Connie Rule, President and Managing Director of Golden Rule
Marketing, Inc., will manage' the task entitled "Colorado
Water User Outreach" (see Section 2 of this proposal for the
Team Organization Chart). With more than 19 years of
marketing and business management experience, Rule's
'expertise 6pans all aspects of strategic marketing
communications.

Advanced Marketing
Certification, University of
Northern Colorado,
(1994) ,

Prior to fourtding Golden Rule Marketing in 1997, she served
as, general manager of two highly regarded marketing
communication firms, Hamilton Sweeney Advertising, Inc and
GCS Strategic Marketing. Rule was responsible for overseeing
day-to-day business management of the firms, while directing
strategic planning, integrated marketing plan development, research initiatives, media and
creative services for all clients.

B.S, - Business, Regis
University (1990)

Her experience spans federal, state, and local government to Fortune 100 and non-profit sectors.
She supervised the development of education and outreach programs for clients such as the
Denver Water Board, The City and County of Denver Department of Parks and Recreation,
Colorado Department of Public Health and Environment, U. S. Environmental Protection
Agency, Annie E. Casey Foundation, U. S, Department of Veteran's Affairs, Public Service
Company of Colorado/Xcel Energy, and U S WEST/Qwest. These clients needed multiple
services, including research (instrument design, focus group/survey execution and data
analysis); message development and constituent identification; public affairs and community
relations; media services (consumer, busines6 and trade advertising); collateral development
(brochures, fact sheets, briefing kits); meeting services (event planning and facilitation);
interactive media (video, website, databases); and direct marketing (database development,
direct mail, newsletters). '

Connie Rule knows, and understands the complexities of managing multi-million dollar
projects, the' challenges of strategically marketing a quasi-governmental client while
empowering diverse constituents, the issues related to our precious environment in Colorado,
and the benefits of creating and utilizing a variety of solutions - including technology, to create
successful outcomes for each clients' unique needs.

Section 1, Page 5