BOARD02064

• Board Meeting Date: 3/21/2002
• Description: OWC Section - Drought and Water Supply Assessment
• Board Meetings - Doc Type: Memo

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Section 4
Project Approach (RFP Section 4.6)

This means that over 2/3 of the 2,200 water systems in the State serve less than 175 people. This
information can, and will, be used to help focus the survey deployment to those entities that
manage and utilize water systems that could benefit from ,drought planning and the technical
and financial services that ewCB provides.

Another significant observation illustrated by these data is that only 52 water systems in the
State service 10,000 people or more. Based on the relative importance and size of these systems,
one form of the survey instrument would be developed and administered for this group of
entities in a manner that ensures 100% response and participation. Although telephone dialog
will be used to conduct a majority of the survey, these 52 water,system operators/executives
could be interviewed using other methods as well.

As has been demonstrated, the user profiling and database queries will be used, in conjunction
with facilitated meetings, to foCus the survey effort by identifying target populations. The
query results may even aide in defining channels and survey methodologies to be utilized in the
primary testing and the final survey administration.

Phase I will conclude with a meeting between the Bouvette' Consulting Team and selected_
CWCB Project Team members to review the database and user profiles, interpret and evaluate
the queries, and determine how market segmentation, target population identification and
survey instrument development will proceed. It is this type of project meeting that will be used
throughout project to focus the project team, manage project resources, and generally keep the
entire project team focused on the end product. These meetings will be invaluable in helping to
identify and solve project challenges.

Phase 11- Survey Development and Primary Testing

This stage of the project represents, perhaps, the most important phase of the project. At this
point in project execution, processes are established, hypotheses are developed aild tested, and
ultimately the final survey instrument and participant list are developed - all are critical
features, which must be "right" for the project to succeed.

The RFP has identified a wide range of information to be ascertained through the survey
process including clarifying and expounding upon the original questions from the February
2000 drought survey. The questions to be included in the new survey must be carefully
formulated to provide direct and non-ambiguous answers that can be used to develop
meaningful statistical comparisons among all respondents. Our team is experienced in
designing surveys to allow for statistical analysis and evaluation.

Information to be collected from each water user and provider will include, but not be limited
to:

o Water sources (identify water rights, wells, and water supply projects and facilities)

o Historic, present and projected water use; historic use information for Water Year
1977 will be specifically requested

o Projected growth in population and water use

Section 4, Page 11