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<br />: I <br />\ <br />I <br />I <br />I <br />I <br />I <br />I <br />I <br />I <br />I <br />I <br />J <br />I <br />I <br />I <br />I <br />) <br />I <br /> <br />STERLING WATER CONSERVATION PLAN <br /> <br />MAY 28, 1996 <br /> <br />CHAPTER 6 - WATER USE PATTERNS <br /> <br />Factors that Influence Water Demand <br /> <br />According to Evaluating Urban Water ConselYBtion Programs by Planning and <br />Management Consultants, Ltd., the following factors influence the demand for water: <br /> <br />Air temperature: As temperature increases, average water use rates tend to <br />increase. <br /> <br />Precipitation: As precipitation increases, average water use rates tend to <br />decrease. <br /> <br />Household income: Income determines the consumer's ability to pay for water and <br />measures the standard of living (and the stock of water-using appliances); as <br />median household income increases, average water use tends to increase. <br /> <br />Household size: As household size increases, average water use tends to <br />increase. <br /> <br />Household density: As the density of housing units increase, there is less land <br />available for inigation, and therefore average water use tends to decrease. <br /> <br />Water use efficiency: As consumers move to more efficient water-using appliances <br />(e.g. ultra-low-flush toilets), average water use will tend to decrease. <br /> <br />Price of water and wastewater services: As an economic good, price of water and <br />wastewater services influences the amount of water the consumer is willing to <br />purchase; therefore, as price increases, average water use will tend to decrease. <br /> <br />Industrial productivity: As commercial and industrial processes become more <br />efficient in their use of water, average water use rates will decrease. <br /> <br />Page33 <br />