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Initial Contacts with the Disputing Parties 51 <br />has personal attributes that will assist them in resolving the dis- <br />pute. <br />Institutional credibility refers to the reputation of the or- <br />ganization that employs the mediator. Institutional credibility is <br />based on an organization's history of successful performance in <br />the field of dispute resolution for which a mediator is needed, a <br />history of unblemished impartiality among personnel, and often <br />a background of neutral or at least not overtly biased sources of <br />funding. Institutional credibility may be a crucial factor in the <br />acceptance or rejection of mediators or mediation organiza- <br />tions. Mediators wishing to build institutional credibility (1) <br />may produce brochures describing their expertise and services, <br />(2) may present a list of former clients to prospective users <br />(subject, of course, to client approval and the limits of confi- <br />dentiality, (3) may explain past cases that illustrate the types <br />of disputes the intervenor has mediated, (4) may present cre- <br />dentials of membership in recognized dispute resolution associa- <br />tions, or (6) may disclose organizational funding sources to <br />demonstrate institutional impartiality. <br />Two case examples illustrate the importance of building <br />institutional credibility. A company executive who was a party <br />to a dispute considered using a mediation service to assist him in <br />settling a community dispute. The mediation firm was asked to <br />make a presentation describing its services to some of the in- <br />volved parties. During the meeting, the executive looked at the <br />firm's brochure and began to put pluses and minuses next to the <br />names of the firm's board members based on his perception of <br />whether they would be positively or negatively disposed toward <br />his interests in the dispute. When he checked the marks, he no- <br />ticed that they came out even, and he accepted the firm's claim <br />to impartiality. <br />In another case, an environmental group wanted the <br />names and telephone numbers of other public interest groups <br />that had used a certain mediation organization to settle con- <br />flicts over mining. The organization provided the data to build <br />institutional credibility. <br />Procedural credibility refers to beliefs held by the dis- <br />putants that the process the mediator has proposed to resolve <br />