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50 The Mediation Process <br />example, parties in child custody cases are required to try medi- <br />ation before court action (Comeau, 1982). There are also in- <br />stances in which elected officials have appointed a mediator to <br />respond to a community dispute (Dembart and Kwartler, 1980; <br />Lansford, 1983; Clark-McGlennon Associates, 1982), but in <br />most cases of this type, appointment appears to be merely offi- <br />cial recognition of what has previously been arranged and ac- <br />cepted by the disputants themselves. <br />Tasks of the Mediator in the Entry Stage <br />Regardless of how a mediator enters a dispute, he or she <br />must accomplish certain specific intervention tasks. These in- <br />clude (1) building personal, institutional, and procedural credi- <br />bility; (2) establishing rapport with the disputants; (3) educat- <br />ing participants about the negotiation process, the role of the <br />mediator, and the function of mediation; and (4) gaining a <br />commitment to begin mediating. <br />Building Credibility. Mediators must build credibility <br />with those in conflict by developing their expectations that the <br />mediator and the mediation process will help them resolve the <br />dispute. There are three types of credibility: personal, institu- <br />tional, and procedural. <br />Personal credibility refers to the mediator's possession of <br />particular personal characteristics that mediators and disputants <br />have long attributed to the success of the intervention process. <br />Landsberger (1956) found that disputing parties in labor nego- <br />tiations, when evaluating successful mediator attributes, in- <br />cluded originality of ideas, an appropriate sense of humor, the <br />ability to act unobtrusively in a conflict, the ability to create <br />the feeling of being "at one" with the disputants and concerned <br />with their well-being, a willingness to be a vigorous salesperson <br />when necessary, control over his or her feelings, persistent and <br />patient effort, the ability to understand quickly the dynamics <br />and complexities of a dispute, and some specific knowledge of <br />the field in which he or she is mediating. Activities by mediators <br />that allow them to personally exhibit these qualities will gener- <br />ally reinforce beliefs held by disputing parties that the mediator <br />