Laserfiche WebLink
<br />-4- <br /> <br />.' <br /> <br />. Task 2 - Prepare the Mailing Lists <br /> <br /> <br />. Task 3 - Mass Produce the Xeriscape DVD <br /> <br /> <br />. Task 4 - Mail the Xeriscape DVDs <br /> <br />(' -', <br />I <br /> <br />. Task 5 - Media Relations and Advertising <br /> <br />. Task 6 - Xeriscaping DVD Effectiveness Evaluation <br /> <br />. Task 7 - Project Management and Reporting <br /> <br />Each of these tasks will be described in more detail below. A matrix <br />detailing the outcomes of each task, as well as the cost for each, is <br />presented in Attachment A. <br /> <br />Task 1 . Prepare the Xerlscape DVD for Mass Production <br />The Xeriscape DVD has previously been developed by Douglas <br />County public television Dc-B to support our water conservation <br />education and outreach efforts. This DVD is the basis of this project <br />- because the content, format and interface has already been <br />developed and completed to a broadcast quality level. Therefore, <br />the project focuses on taking the existing DVD; packaging and mass <br />producing it; and mailing the resultant package to the homes of <br />interest in Douglas and Arapahoe Counties. <br /> <br />Performing this task requires that two activities occur. First, the <br />packaging for the Xeriscape DVD needs to be refined to include a <br />high-resolution logo of the ewes, create content for the packaging <br />to describe the program material contained in the DVD, and provide <br />space to include room for an address and postage. Second, the <br />Xeriscape DVD, the DVD label (which will be printed direcUy onto the <br />DVD), and the packaging will need to be created in appropriate <br />electronic format for delivery to the mass reproduction vendor. The <br />same logo will be used on all three components so as to -brand" the <br />effort in the minds of recipients. ~,coordinated by Wendy <br />Holmes, Douglas County Public Affairs Director, David Schier, Dc-8 <br />manager, and Project Manager Mike Maxwell, will be responsible for <br />completing Task 1 activities. <br /> <br />( ". <br /> <br />Task 2 - Prepare the Mailing Usts <br />Nearly 100,000 mailing labels (approximately 78,800 in Douglas <br />County and 19,100 in Arapahoe County) will need to be made to <br />allow for this project to reach the proposed number of households. <br />This effort will require that the Douglas County Assessor, and two <br />