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<br />" <br /> <br />- 3 - <br /> <br />(- <br /> <br />landscaping practices. The program material in the DVD depicts the <br />sparing use of water with attractive plants, not just cactus and rock. <br />The message conveyed is that attractive alternative practices are <br />readily available that use minimal amounts of water. While changing <br />behavior is indeed a multi-year process, the goal for this step is to <br />raise awareness of water conservationlxeriscape techniques, to <br />create an interest in water conservation, and help develop a new <br />outdoor landscape attitude that will lead to water conservation <br />actions that are measurable by the utilities. <br /> <br />Ultimately, outcomes will be measured by a reduction in household <br />use of water on outdoor landscaping. The effectiveness of this DVD <br />duplication and distribution effort will be measured by a survey <br />conducted by the Colorado Foundation For Water Education <br />(described separately in this dOaJment). We will also assemble <br />additional information regarding the effectiveness of the DVD <br />distribution through observations, such as citizen inquiry statistics <br />assembled by water providers, and the number of website hits on <br />the landing site for the effort. <br /> <br />C" <br /> <br />The eweB's mission statement is: To Conserve, Develop, <br />Protect and Manage Colorado's Water for Present and Future <br />Generations. Distribution of the Xeriscape DVD to every single- <br />family residence in the area will help educate individual citizens <br />about behaviors centered in water conservation principles. Adoption <br />of these behaviors by these citizens can help prolong the effective <br />economic life of the Denver Basin Groundwater supply. The <br />agency's responsibilities include water conservation and water <br />information. This DVD sends information about conservation to <br />every residence in the area of distribution. The Office of Water <br />Conservation and Drought Planning (OWeD?) promotes water use <br />efficiency while providing public infonnation. Here again, this effort <br />promotes water use efficiency by providing information to the public <br />through this Xeriscape DVD distribution. The Office provides <br />financial assistance for water efficiency, and interfaces with other <br />local agencies to provide public information. This matching grant <br />effort to distribute a DVD on water wise alternative landscape <br />practices is a model example of those principles. <br /> <br />Project Scope <br /> <br />The project scope of work for this important effort involves the <br />following basic tasks: <br /> <br />( <br /> <br />. Task 1 - Prepare the Xeriscape DVD for Mass Production <br />