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<br />\. <br /> <br />- 13- <br /> <br />(- <br /> <br />a statistically valid representation of the distribution area and will be <br />geographically representative. The survey will be designed to gather <br />the following infonnation: <br />. Do they recall receiving the DVD? <br />. Did they view the DVD? <br />. Did it add to their awareness of the need to conserve water? <br />. Are they currently applying water conservation techniques identified in the <br />DVD? <br />. Do they intend to pursue any of the water conservation techniques <br />presented? <br />. Was the DVD useful in identifying resources available to assist in achieving <br />water conservation related to landscaping? <br /> <br />Don Glaser, Executive Director of the CFWE, will coordinate the <br />design and implementation of the feedback loop. Mark Shively will <br />be responsible for coordinating communications between Mr. Glaser <br />and the DCWRA. <br /> <br />('"' <br /> <br />While the effectiveness of the DVD distribution effort will be <br />monitored and evaluated by the Colorado Foundation for Water <br />Education, it is acknowledged that this sort of monitoring and <br />evaluation effort has not been part of the prior efforts of the <br />Foundation itself. Mr. Glaser fonner1y served as a director of the <br />National Fish and Wildlife Foundation and in such capacity <br />established an evaluation program to detennine the effectiveness of <br />over $200 million of grants awarded by NFWF. Through this <br />experience, he accumulated the skills required to design, administer, <br />and analyze the results of an evaluation of the effectiveness of a <br />range of water related grant programs with direct application to the <br />DVD distribution proposal. Mr. Glaser will tap his network of <br />professional contacts for pro bono assistance with the design of a <br />survey of recipients of the DVD to detennine the extent to which the <br />project achieved its stated objectives. While this pro bono <br />contribution is not claimed as in-kind contribution in this grant, these <br />top shelf volunteer efforts will save the effort thousands of dollars. <br /> <br />i <br />\ <br /> <br />The CFWE portion of the of the overall evaluation effort will focus on <br />three issues of interest: 1) did the recipient view the DVD, 2) was the <br />infonnation useful, and 3) do they intend to pursue xeriscape as a <br />means to beautify there landscape and conserve water. CFWE will <br />work with nationally recognized experts in evaluative techniques to <br />design the evaluation model. The DCWRA and CWCS staff will be <br />included in the process that assembles the evaluation project, but <br />the work of the CFWE will be independent of these organizations, so <br />as to produce objective results describing the effectiveness of the <br />distribution effort. CWCS, DCWRA, and other entities concerned <br />