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\ - 11 - ~ . . Engage the Douglas County Chambers of Commerce and economic development councils (Parker, Highlands Ranch, Castle Rock and Lone Tree Chambers of Commerce; Southeast Business Partnership, Parker and Castle Rock Economic Development Councils) to assist with business support of Xeriscape campaign. Recent graduates of leadership programs such as The Colorado Foundation For Water Education's Water Leaders Class, Leadership Douglas County, the Colorado Institute for Leadership Training, and the Bighom Institute for Public Policy, may be invited to assist in these ' retail relations. These groups are currently being solicited for their help. . The DVD will hit homes mid-March. This is the time when citizens are pre- planning large projects, and we want water wise and Xeric approaches to be included in their plans. It is best to inject these ideas earty. The best time to interface with the retailers and landscape contractors is a few weeks later in earty April when citizens begin to go to the stores to ask questions and make more concrete plans. (If an effort is initiated in mid-May after the first frost, the planning window will have been missed cleanly.) Landscape contractors and gardens centers, who spend their own money on such efforts, plan their advertising campaigns to begin in mid-March. By April they are done. That is the timing that has worked in this market. . 10. Water Provider and Conservation Oraanization Relations . The public education for this campaign will be done in partnership with all Douglas County Water Providers. . Douglas County will leverage relationships formed with water groups around the state participating in the precipitation and landscaping study recently completed under another CWCB grant. Participants in that study included Douglas County, Castle Pines North, Dominion, rural users in NW Douglas County, Denver Water, City of Boulder, Northern Colorado Water Conservancy District, Colorado River Water Conservation District, Colorado Springs Utilities, the State Engineer's Office, and the Water Quality Control DMsion of the State Health Department. . DVD will be mailed to water conservancy districts around the state, and conservation organizations including Audubon Society, The Nature Conservancy, Trout Unlimited, Colorado Environmental Coalition, the Upper Gunnison Water Conservancy District, the Three Rivers Resort in Almont, CO, the Greenway Foundation, and the Colorado Watershed Alliance. . This effort is ongoing. The mailings will occur in conjunction with receipt of the DVDs from the duplication effort in mid to late March. . 11. Advertising . Douglas County will approach Colorado Community Newspapers to solicit their assistance with a special advertising section dedicated to Xeriscaping. This section can highlight the Xeriscaping effort, and include articles supporting such efforts. Appropriate retailers will be interested in advertising related items sold in their stores. Funds requested in the grant application for