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<br />it:. <br />" <br />~ <br />.:-:.' <br />:,... <br /> <br />., 000"958' <br /> <br />';", <br /> <br />!".:. <br />;': <br />r. <br /> <br />attitudes in Southern California, Metropolitan continues <br /> <br />! <br />t. <br /> <br />to invest substantial amounts of mone~ in television, <br /> <br />radio, and billboard campaigns to encourage <br /> <br />\" <br /> <br />;. <br />~. <br />~ <br />, <br /> <br />conservation: $1 million in the summer of 1988, $1.5 <br /> <br />, <br /> <br />million in summer, 1989, and $2.6 million in summer, <br /> <br />.1990. <br /> <br />,. <br /> <br />E. Pricinl<. <br />Historically, Metropolitan has relied on both <br /> <br />property taxes and water rates for revenue. Under <br /> <br />longstanding policies, basic water rates are established <br /> <br />on a "postage stamp" basis with the same rate charged <br /> <br />for the delivery of a like class of water anywhere in <br /> <br />the service area. Especially during the last decade, a <br /> <br />variety of innovative pricing strategies have emerged to <br /> <br />encourage conservation and better water management. <br /> <br />'1, <br /> <br />1. Declininl< Tax Revenues (19831. <br /> <br />a. Through legislation, Metropolitan has <br /> <br />dramatically. reduced reliance on property tax revenues, <br /> <br />once the Districts sole revenue source. <br /> <br />b. Since 1945-46, the property tax rate <br /> <br />to support Metropolitan has declined from 0.125 percent <br /> <br />of full assessed valuation to only 0.011 percent of full <br /> <br />assessed valuation. Over this same period, water rates <br /> <br />for untreated water increased from less than $10/AF to <br /> <br />$197/AF. <br /> <br />2. Interruptible Program (19811. <br /> <br />Metropolttan sells interruptible water at a discount <br /> <br />(currently $49/AF less than noninterruptible water), in <br /> <br />-20- <br />