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<br />I <br />~ <br /> <br />. <br /> <br />f <br /> <br />I <br />. <br /> <br />, <br /> <br />f. <br /> <br />..... . <br />.Lu/-a < <br /> <br />"-;- .. <br /> <br />III <br /> <br />PUBLICITY <br /> <br />I "J . <br />trict's headquarters and a recent display in Bullock's at Seventh <br />and Hill Streets, Los Angeles. Exhibits of colored pictures are <br />being shown at the Automobile Club of Southern California in Los <br />Angeles and at various chambers of commerce. Exhibits have also <br />been installed in schoo is for study use in connection with the Dis- <br />trict's films. <br />At Lake Mathews and Palos Verdes reservoirs, large permanent <br />signs inform thousands of visitors of aqueduct facts. Arrangements <br />have been made to distribute informative literature at convenient <br />points at Lake Mathews. <br />Floral floats representative of the Colorado River aqueduct and <br />the benefiis to be derived therefrom were entered by the District <br />in the 1939 and 1940 Pasadena Tournament of Roses. <br /> <br />Aqueduct News <br />As one of the means of publicly and accurately reporting the <br />progress of the construction of the aqued uct and of the policies of <br />the District, publication of the Colomdo Rivcr Aqueduct News has <br />been continued. Started in 1934 as a semimonthly publication, the <br />issue of the magazine was placed on a monthly basis in 1938. Since <br />that time about 4,500 copies per month have been printed. In the <br />distribution of these issues approximately 3,000 copies are mailed <br />to interested citizens and organizations, both within and without <br />the District, and the remainder are distributed to force account <br />and contract employees wOl'king on the job. <br /> <br />Radio Proy"a.",s <br />Because of the national interest attracted by the construction <br />of the Colorado River aqueduct, and because the colorful activities <br />of the construction work have proved to be adaptable for radio <br />presentation, a large number of radio programs originating on the <br />aqueduct were broadcast to local and nationwide listening audiences <br />during the period covered by this report. All of these programs <br />were sponsored by the Columbia Broadcasting System and were <br />produced through the cooperation of Mr. Fox Case, director of <br />public relations for the western division of the system. Each <br />program was designed faithfully to present the construction scene <br />at the various points of origin, and as a result of their high degree <br />of educational and entertainment value, a number of the programs <br />received national professional acclaim as being outstanding in the <br />field of public event broadcasts. During the period 12 broadcasts <br />were presented, of which two were released over the coast-to-coast <br />