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<br />for a particular IF factor is delermined by the scale <br />used to measure it. A large value of Ihe IF faclor <br />associaled with cost, IF c' means that Ihe group con- <br />siders cost very important. <br /> <br />Power relationships affect the value of the Im- <br />portance Factor (IF). For example, one agency was <br />sensitive to the desires of the governing board to <br />which it was responsible, and the elected governing <br />board was sensitive to Ihe desires of public groups. <br />If public opposition to a projecl is made known, IF <br />evaluations may be changed for the board which can <br />influence Ihe agency in its decision. The project may <br />thus become unacceptable although it had been pre. <br />viously approved by the agency. <br /> <br />Conflicl resolution may result in changes in cri- <br />teria and behavior patlerns. Since groups vary in val- <br />ues, an agency cannol satisfy all of them. The im- <br />portance which an agency places on different faclors <br />must also satisfy the funclional requiremenls of the <br />agency; in olher words, enable the agency to do its <br />job. <br /> <br />All of these forces influence the criteria by <br />which the agency judges possible solutions. The cri- <br />teria are programmed as IF slatements in the model. <br />They may be conceived as indicators of a steady state <br />which may be changed by alteration of any of the <br />forces affecting it. Normally, these forces are well- <br />established, and the criteria are therefore stable. A <br />large change in social concern or physical circumstances <br />may be necessary 10 modify them. Conflict resolu- <br />tions would result in a new equilibrium between op- <br />posing forces, but the change would probably be <br />small. <br /> <br />Acceptance FWlctions <br /> <br />A perceived characteristic of a proposal is nol <br />considered to affect a proposal evaluation until a <br />judgment decision, subconscious or conscious, is <br />made of the worth of that characteristic. Combining <br />an Imporlance Factor value or IF level wilh the value <br />of an important variable associated wilh a flood con- <br />trol proposal results in an "Acceptance Function. II <br />The Acceptance Function is conceived as a simple <br />producl of the value of the variable and the associated <br />Imporlance Factor.2 For example, if IFi expresses <br />the importance which a particular group 3 attaches to <br />the ability of a flood conlrol projecl to control flood- <br />ing and f1 is the measured value of that variable as per- <br /> <br />2Assumptions of linearlity in the method used here <br />need not necessarily be retained in future applications of the <br />model. See Chapter VIII and the section on suggested im. <br />provements. <br /> <br />3In this context, a group may be an agency, socialor- <br />ganization, population, special interest group, or individual. <br /> <br />ceived by that group4, then multiplying IFj by fj gives <br />the Acceptance Function for thai variable by that <br />group for a particular flood conlrol proposal. Thus, <br />the Acceplance Function Fi equals IF; . fi. <br /> <br />For any particular group or population, Ihe <br />opinion of significant others about a proposal has a <br />very important influence upon an evaluation. Such <br />influence is mulliplied by a numerical expression of <br />the olher group's evaluation to obtain an Acceptance <br />Function for the influence of the other group. <br /> <br />Mter an initial evaluation, the decision of an <br />agency is influenced by preceding judgments_ This <br />is accounled for in Ihe model by Acceptance Funclion <br />terms reflecting the influence of olher agency evalua. <br />lions.S In the lasl evaluation made by the decision <br />agency, an Acceptance Function is also included for <br />Ihe evalualion of the public. <br /> <br />It should be noted that Acceptance Functions <br />vary from proposal to proposal, because of differences <br />in proposal characteristics. Variations in characteris- <br />tics of a proposal also affect the acceptance lerms <br />which include the evaluations of "significant others." <br />Public evaluation also conlains an acceptance term <br />reflecting the prior evaluation of the decision agen- <br />cy, and this also may vary from group to group. <br /> <br />Total Evaluation of a Proposal <br /> <br />In addition to the Acceptance Function, terms <br />which rellect specific characteristics of a flood con. <br />trol plan, some general attitudes will consistently in. <br /> <br />41n this project, proposal characteristics as perceived by <br />agencies are considered to be the same as the engineering esti- <br />mates of these parameters. This assumption is not JWKie for the <br />public, and perceived proposal characteristics are used in pub- <br />lic or population acceptance functions. In both instances <br />(agencies and public), it is assumed that evaluations by signifi- <br />cant others are perceived accurately. <br /> <br />5 A preceding evaluation by an agency has a large affect <br />on subsequent evaluation, and this could be reflected in an Ac- <br />ceptance Function with the value of the preceding evaluation <br />as an input. This was not done for two reasons: I} The con- <br />sistency of judgment reflecting the effect of a previous assess- <br />ment would be accounted for by similarity of the calibrated <br />equations for the two evaluations, 2) the inclusion of such <br />an Acceptance Function would obscure the relationships be- <br />tween other factors and an evaluation. This is because the <br />Acceptance Functions for the effect of a preceding evaluation <br />would include the effect of other variables as they influenced <br />the preceding evaluations to the extent the effects are the <br />same in the preceding and present evaluations. It can be ex- <br />pected for social and bureaucratic reasons that judgments <br />and justifications tend to be consistent and consequently for <br />the effect of this type of Acceptance Function to be strong. <br />In summary, Acceptance Functions for preceding evaluations <br />by the same agency were not included because clarity and in- <br />terpretability would be seriously impaired if they were and <br />because there is no loss in effectiveness of prediction by <br />omission of these terms. <br /> <br />52 <br />