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<br /> <br />134 <br /> <br />ROGER A. PIELKE. JR. <br /> <br />Jecision makers intent upon improving federal flood policy, it is likely that the <br />Jnited States will persist in a state of knowing what to do about floods, but not <br />Joing it. <br />We, as a society, have invested considerable effort and suffered much hard ex- <br />i,erience to learn the lessons of floods. The time is now appropriate to seek to ask <br />jnd answer why those lessons have not always been effectively linked to policy <br />Jction. Overcoming the obstacles Lo improved societal response to floods will be <br />rar more complex than simply exposing persistent misconceptions. Nevertheless, <br />through a discussion of such fallacies, what they are, their deleterious effects, and <br />why they persist, previously unseen opportunities for action may develop. <br /> <br />Acknowledgements <br /> <br />The author gratefully acknowledges helpful discussions with and comments on <br />an earlier draft from Mary Fran Myers, Frank Thomas, Gilbert White, and three <br />anonymous reviewers. Frank Richards of the National Weather Center provided <br />the casualty and economic data. The research reported in this paper was supported <br />by the National Science Foundation. <br /> <br />References <br /> <br />Alexander, D.: 1993, Natural Disasters, Chapman and HaU, New York. <br />Anderson, M. 8.: 1995, 'Vulnerability 10 Disaster and Sustainable Development A General Frame- <br />work for Assessing Vulnerability', in Munasinghe, M. and Clarke, C. 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