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<br /> <br />) <br /> <br />Initial public information programs should be conducted to <br />heighten public awareness and individual preparedness efforts. A <br />last minute push urging citizens to purchase flood insurance may <br />be advisable and door to door flood preparedness information can <br />be distributed by youth groups and service clubs. The use of cable <br />systems, televisions stations, and radio broadcast outlets to <br />disseminate public information spots are highly recommended. A <br />list of suggested public information spots for use by television and <br />cable outlets and produced by FEMA can be found in the <br />appendix. <br /> <br />Notes <br /> <br />Some communities have effectively used school systems and <br />community groups to promote flood preparedness. Information <br />distributed by schools is particularly effective in the elementary <br />grades. Also flyers and other forms of public information can be <br />distributed at senior citizen centers, delivered by meals-on-wheels <br />programs, or printed on paper or plastic bags used at grocery <br />stores. <br /> <br />) <br /> <br />Newspapers can be very helpful in increasing public awareness <br />during the early stages of a potential flood threat. Articles on flood <br />insurance, information on areas of the community subject to <br />flooding, and emergency response programs are excellent stories <br />to run during the increased readiness phase. <br /> <br />Deficiencies may be discovered during these initial readiness <br />steps. It will be far easier and cheaper to correct any deficiencies <br />before the waters rise and materials become scarce and expensive. <br />Also many items can be purchased through normal channels at this <br />time which generally simplifies the procurement process. <br /> <br />t e 00 reat continues to rise, a Flood Alert may be <br />declared. This is a higher state of readiness, but still short of a <br />flood fight. Common response actions during the Alert phase <br />include making regular contact with the local weather service <br />office and increased monitoring and reporting of river stages, <br />precipitation reports, and snowpack depths. <br /> <br />Establishing a working liaison with the Corps of Engineers and <br />supporting state and local agencies is usually a key consideration at <br />this point. It is important to remember that flooding may impact <br />large geographic areas and these agencies need to maintain and <br />overall awareness of flood conditions throughout their zone of <br />responsibility. <br /> <br />Final checks should be made of resource inventories and <br />emergency procurement documents should be readied for possible <br /> <br />Page3-7 <br />