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I I I I I I I I I I I I I I I I I I I The extensive number of utilities located in these two major streets makes the installation of an additional storm sewer, which would be of substantial size and would require freedom of a1ignmen~ almost unthinkable. The flooding which is characteristic of the area is very shallow and properties presently susceptible to flooding can be floodproofed quite adequately by available tech- niques. By qualifying the City for flood insurance under the regular flood insurance program, the property owners through this reach can cover potential flood losses with the insurance and in the event of a loss would be required to incorporate floodproofing measures into any future improvements. C. SUPPLEMENTAL PLANS In themselves, the preliminary design and plan as outlined on the preliminary drawings are not totally capable of deriv- ing the objective of the plan. Supplemental programs must also be adopted and promoted by the City to create the needed awareness of the defined flood prone areas and educate the public as to measures which can be implemented to lessen the flood hazard. It is essential that the City develop awareness and assis- tance programs which would be aimed towards (1) educating the general public on various hazards and problems associated with flooding, (2) developing means of assisting private property owners with the implementation of floodproofing and general flood hazard reduction measures and (3) the adoption of a strong and enforceable ordinance for management and use designation of flood prone areas. Following through on programs of this nature would obtain the same objectives of reduced flood hazard and future flood damage as would be obtained by the implementation of structural improvements. It is a fact that structural controls are not keeping abreast of annual flood damage in this country. In 1966, the federal flood control expenditure was $500 million while residential annual flood damage was approximately $1,000 million. To give an idea of the scope of the supplemental programs which are necessary to achieve the objectives of the master plan, various means of effecting a comprehensive flood plain management program are tabulated below. To reiterate, this approach does not attempt to reduce or eliminate flooding but achieves to mold the flood plain development in such a manner as to lessen the damaging effects of floods. For the controls to be effective, it is very important that the public understand the general flood problem, the degree of risk and the methods that can be used to lessen the hazards associated with the use of their land. All this can be achieved by city implementation of the following measures. VIII-9