BOARD02064

• Board Meeting Date: 3/21/2002
• Description: OWC Section - Drought and Water Supply Assessment
• Board Meetings - Doc Type: Memo

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Section 4
Project Approach (RFP Section 4.6)

Phase /II - Survey Refinement and Administration

Once the final survey instrument and participant lists have been tested internally and
externally, and have undergone review by CWCB and the Advisory Committee, Phase III can
be initiated. Phase III consists of similar activities as described in Phase II on Page 4-14,
including review of market segmentation, review of target populations, and finally deployment
of the final survey instrument. The methodologies and links between tasks are the same for
both Phases, however Phase III takes the survey instrument to a substantially larger population,
for the clear purpose of determining the degree of drought preparedness demonstrated, and
location and amount of carryover storage retained by the State's water users and providers.

The key critical issues related to project execution during this stage of the project include:

o Developing adequate reach (i.e., distribution, interest, and participation) such that
we can achieve the 90% response rate goal;

o Deploying the survey in such a manner that the appropriate information is obtained
to identify the status of water storage, water demands, drought preparedness, and
project identification and development within the State; and

o Managing the information that is obtained through the process of completing the
survey with the selected participants such that it is available for analysis.

The approach that the Bouvette Consulting Team will employ to address each of these critical
issues during Phase III is presented below. '

Completion of the Phase III portion of the project will depend on the successful completion of
Phase II and the ongoing outreach and project administration tasks. Phase III relies on the
development of water user and provider interest in and awareness of the project, the primary
testing of the survey instrument and the use of continuous improvement techniques to develop
the reach, obtain the right data, and manage that data.

Reach
The primary testing, of the survey instrument was performed in part to evaluate the
effectiveness of the various methodologies listed on Pages 4-14 through 4-17 in contacting and
engaging the target participants. The selection of the appropriate set of target participants in
Phase II, which may include more than 25 (as stated in the RFP) for Phase II to be successfully
completed, will allow the project team to test the effectiveness of telephone, mail, fax, etc. in
reaching not only the major users" but also pre-selected small and/ or rural users and providers.

The outreach activities that began during Phase I of the projeCt and will continue beyond Phase
III will also prove valuable in bolstering participation from the target population through the
education and the development of project awareness in the water user populace. During Phase
III the c;>utreach program will support the survey team in their efforts to reach all target
participants, and may provide valuable feedback from the surveyed population to the
consulting team.

Section 4, Page 19