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<br />Section 4 <br />Project Approach (RFP Section 4.6) <br /> <br />. <br /> <br />Tier One. Targeted Public Relations, 1, ' <br />1bis will be accomplished by developing a series of stories/articles that will announce the <br />upcoming survey, introduce the CWCB's missio~, strategic goals and objectives, and promote <br />the "value" of the project results. Value will be defined in our messaging efforts. These stories <br />will be run in local print inedia in select geographic areas (e.g., Delta County Independent, <br />Eastern Colorado Plainsman, Glenwood Independent, or the Craig Daily Press) or public radio <br />shows (Colorado Matters). They may also bE! submitted to industry publications (e.g., Colorado <br />Farm Bureau 'Newsletter, Colorado Cattlemenrs Association web site and state legislative <br />report, Ag Journal, etc.). The goal will be to raise land stimulate the targeted populations general <br />awareness of the upcoming survey. lithE! Bo~d and Board Staff announce the survey at <br />statewide water-user meetings, additional exposure and buzz (excitement) will ensue. These <br />announcements will explain the purpose of the survey, the role we would like them to play, and <br />promote the value of the results. A targeted background/fact sheet detailing the project, <br />including a listing of the project goals and o1:>jectives, will be developed to support these <br />outreach efforts. <br /> <br />Tier Two. Partnership Engagement , <br />In conjunction with public relations activitiE!s d~scribed for the first tier, the outreach team will <br />begin formal and informal dialog with Advisory Committee members. The presentation to <br />these members, coupled with our meeting,in early April to review Phase I progress, will be <br />focused on reinforcing the long-term ()utcome of the report and potential project identification . <br />and development. We will also be looking to solicit support from the Board, Board Staff and <br />Advisory Committee in helping to engage the water user community in a partnership with our <br />and CWCB's'project team. The goal will be to ~st Advisory Committee member support to <br />host/facilitate town meetings, act as a speaker's bureau at board meetings/events/talk shows, <br />distribute postcards or invitations, and/ or facilitate personal introductions. This effort of <br />engaging partnerships over a broad group of organizations will bolster survey participation, in <br />general, and support outreach to key market 'segments - most notably the rural and small <br />system operations that may be the most vulnerable to drought conditions. <br /> <br />Tier Three - Query and Survey Packaging · <br />Unlike some surveys that can be completE!d ill a single phone, call or with a short "pen and <br />pencil instrument", this survey involves in-d~pth int13raction and information !!haring - a <br />process that requires a significant time investnient by the participant(s). Thus the introduction <br />and recruitment of participants must be strategically presented and the development of a multi- <br />level survey instrument be evaluate. ' ' <br /> <br />Throughout the second and third tier activities, anecdotal data will' be collected on the <br />community's perceptions about the CWCB. Although not a direct requirement of the survey, <br />this information will assist the CWCB in utilizing the survey and statistical results for purposes <br />of gauging community needs, and, communit}f perceptions of CWCB. As importantly, it will <br />, assist in the identification arid recruitment of potential water projects by packaging the report in <br />, such as way as to translate the results into themes and strategic recommendations. ' . <br /> <br />Section II, Page 6 <br />