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<br />Strategic Goal: ~undraising <br />In 2 years, funding is increased by 25% a~d by year 3 have attained $100,000 per year e <br />(above the CWCB annualfunding). <br /> <br /> Critical Outcome Responsible Due Date Target <br /> Task Audience <br />Objective #1 Develop Fundraising Decision <br /> fundraising plan strategy ED/ May 2003 makers, people <br />Develop fund raising Conservation who care about <br />tools Impact water, water <br /> professionals, <br /> and business <br /> neon Ie <br /> Database Mailing list, May 2003 <br /> donation, cOntact ED/contractors (initial) All (see above) <br /> management, <br /> solicitation tracking <br />Objective # 2 Cultivate Grants ; Water <br /> partnerships strengthened hy ED On-going professionals <br />Grant research and multiple and business <br />development partnerships imd in- people <br /> kind services: <br /> Identify funding Targeted grant ED On-going <br /> sources writing ; N/A <br /> Grant writing Funding for 30% of ED <br /> L T educational March 2004 N/A <br /> objectives (see (on-going) <br /> above) and <br /> continuation ;of ST <br /> proiects <br />Objective # 3 Series of mini- Acquire donors, <br /> targeted build donor loyalty, Ed/staff March 2004 All (see above) <br />Develop annual giving campaigns identify and (on-going) <br />program throul!hout vear involve leaders <br /> Develop Database and <br /> systems to management ED March 2004 N/A <br /> manage systems support (on-going) <br /> solicitation personal, mail, <br /> methods electronic ' <br /> solicitations! etc <br />Objective # 4 Maintain profit Funding sufficient <br /> at 100% mark- to support ED March 2004 <br />Product sales up inventory and (on-going) N/A <br /> product <br /> develonment costs <br />Objective # 5 Develop Growing, diverse ED, Board <br /> prospect list of prosp~ctive March 2004 All (see above) <br />Cultivation/constituency identification funders, bot\J from (on-going) <br />development techniques, in-house and <br /> resources, and outside sourhes <br /> management <br /> Develop Diverse tecl)niques ED, <br /> solicitation to include: Fundraising March 2004 All (see above) <br /> strategies fund raisers, ,email, Committee (on-going) <br /> nroduct sales, media <br /> ; <br /> <br />e <br /> <br />e <br /> <br />3 <br />