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<br />e <br /> <br />e <br /> <br />e <br /> <br />Strategic Goal: Outreach <br />Colorado adults and water-related agencies, educators, and media know that CFWE is a <br />source of accurate and balanced water information and educational resources. <br /> <br /> Critical Task Outcome Responsible Due Date Target <br /> Audience <br />Objective #1 Develop outreach Publish brochures, Colorado adults <br /> and promotional fliers, promotional ED/contractors July 2003 and water-related <br /> tools items (on-going) agencies, <br />General name educators, and <br />recognition by media <br />Colorado ad nits Distribute at Measurable ED March 2004 All <br /> conferences, fairs, increases in sales (on-going) <br /> and presentations ofCFWE <br /> products and <br /> distribution of <br /> nromotional items <br /> ED conducts Increasing ED March 2004 All <br /> interviews, numbers of (on-going) <br /> presentations contacts and <br /> statewide information <br /> reauests <br />Objective # 2 Integrate water Event ED March 2004 Educators, media, <br /> education into participation; (on-going) water <br />Target existing events, collaboration; professionals <br />outreach to e,g" pre- increased CFWE <br />educators, conference special resource <br />media, water sessions, luncheon utilization <br />professionals presentations <br /> Organize annual One conference ED/staff Fall 2003 Educators <br /> conference: annually <br /> I'Water Educators <br /> Summit' <br />Objective # 3 Develop database Measured by: ED/staff March 2004 All <br /> to track sales, 0 Info requests (on-going) <br />Target groups contacts, and to 0 Web hits <br />utilize CFWE assist in promotion 0 Product orders <br />products of CFWE products 0 Speaking <br /> engagements <br /> 0 Media <br /> contacts <br /> 0 Population of <br /> database <br /> <br />Long-term Objectives <br />. Increasing statewide market recognition of CFWE. <br />. National and regional recognition, <br /> <br />2 <br />