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<br />~ <br /> <br />Strategic Goal: Fundraising <br />Fundraising sufficient to cover plalllled programs <br /> <br /> Critical Outcome Responsible Duc Date Target <br /> Task Audience <br />Objective # 1 Cultivate Grants Water <br /> partnerships strengthened by ED ( on,going) professionals <br />Grant research and multiple and business <br />development pmincrships and in~ people <br /> kind services <br /> Grant writing! Partial or whole <br /> Sponsorships funding for: <br /> 1) I eil. Guide ED (on-going) N/A <br /> ($24K) <br /> 2) Increased <br /> sponsorship <br /> for tours/conf. <br /> 3) New grant for <br /> addt'l program <br /> obiectives <br />Objective # 2 Three direct Maintain and <br /> mail campaigns increase both # of ED/staff June 2005 All <br />Develop annual giving members, and <br />program giving levels ($25K <br /> in new members) <br /> Improve Database and <br /> systems to management ED Sept 2004 N/A <br /> manage systems support, <br /> solicitation donor tracking, <br /> methods/ efficient renewal <br /> renewals procedures <br />Objective # 3 Maintain profit Funding sufficient <br /> at 100% mark- to SUppOlt <br />Product sales up inventory and ED June 2005 N/A <br /> development costs; <br /> increase sales <br /> >$2K <br />Objective # 4 Focus on Increase # of major <br /> cultivation of donors (>$2000) - ED, Board June 2005 All <br />Cu Itivation/constituency major donors corporate, large <br />de"elopment water interests <br /> Diversify One fnndraising ED, November <br /> solicitation event Fundraising 2004 All <br /> strategies Committee <br /> <br />Long-te rm Objectives <br />. Develop Special/Major gifts program <br />. Develop met;lbership, and incentives for membership <br /> <br />3 <br />