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<br />A Look at Loveland <br /> <br />Loveland, Colorado is located 45 miles north of Denver in Larimer County. It sits in the <br />plains east of the Rocky Mountains and the annual precipitation averages 14 inches. <br />Loveland's population of 40,000 is relatively young and affluent. The average family in- <br />come is approximately $42,846. Approximately 50 percent of the population over 25 has <br />had some college education, with 19 percent having four or more years of college. The <br />economy of Loveland is anchored in manufacturing, publishing, government, trade and <br />the arts. <br /> <br />The City of Loveland Water and Power Department delivers drinking water to city resi- <br />dents and outlying areas. Loveland's drinking water quality exceeds the standards set by <br />state and federal regulatory agencies. Raw water comes from the Big Thompson River <br />and the Colorado-Big Thompson Project. Wastewater receives primary and secondary <br />treatment before being discharged into the Big Thompson River. City of Loveland Water <br />and Power statistics for 1993 were: <br /> <br />Water treated . . . . . . . . . . . . . <br />Wastewater treated . . . . . . . . . . <br />Average annual residential water use. <br />Average number of households billed <br /> <br />. . . . . . 2.86 billion gallons <br />. . . . . . 1.78 billion gallons <br />116 gallons per person per day <br />. . . . . . . 13,430 per month <br /> <br />Project Goals <br /> <br />The primary goal for this project was to increase the awareness of utility customers con- <br />cerning the effectiveness of water conservation devices for use inside the home. Since ap- <br />proximately 50 percent of residential water use occurs indoors, improving the efficiency <br />of its use benefits the customer, the utility and the environment. Secondary benefits were: <br /> <br />. To help customers lower their water bills. Customers often call the Water and <br />Power Department looking for ways to lower their water bills. By installing retro- <br />fit devices and fixing leaks, customers can lower their water use without interfer- <br />ing with their lifestyle. Using less water in showers and faucets also benefits <br />customers by reducing energy bills for heating water. <br /> <br />. To extend the useful life ofthe City's water supply and treatment facilities. <br />Saving water extends the useful lifetime of our raw water supply, and water and <br />wastewater treatment plant capacities. Less flow through the plants means less ex- <br />penditures for chemicals and electricity. Loveland has been working on a program <br />to enhance its raw water supply by buying raw water, expanding the existing stor- <br />age reservoir and encouraging water conservation. <br /> <br />. To collect data useful for evaluating a rebate program. The City may use the <br />data analysis from this project to aid in determining appropriate rebates for poten- <br />tial retrofit/rebate programs. <br /> <br />2 <br />