Animas-La Plata Operation, Maintenance, & Replacement Association Meeting Minutes 7/7/10

DRAFT Market Study
100 % - - - -..- - - - - - -- - - - -- - - - - -- --- - - -- --
90%
80%
70% -- - -- - -- -
50% --------------------------------
40% - ..- - - - - -- -
30% - — - — --- - - - - -- - -
■ Local /Regional Rate
20%
10% - ■ National Rate
0% --
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Lake Nighthorse
Sources: Local Participation Rates - Colorado State Parks Public Survey; Tourist Rates - Outdoor Foundation Special
Report on Fishing, Outdoor Foundation Special Report on Poddlesports, Outdoor Foundation Special Report on
Camping, Outdoor Foundation 2009 Outdoor Participation Report National Sporting Goods Association 2008
Participation Rates; Swimming - U.S. Forest Service National Survey of Recreation and the Environment RPI
Calculations.
PARTICIPANT DEMOGRAPHICS
The 2009 Outdoor Participation Report and The State Parks Public and Intercept Survey provide
baseline demographics for the potential markets. Nationally, outdoor participants were slightly
more likely to be male; however, statewide, participants are split fairly evenly by gender.
Nationally, the majority of outdoor participants were younger than 45, while about half of
respondents to the State Parks survey were older than 45. National outdoor participants were
also more likely to have higher household incomes than local residents; however, the lower
income brackets of each study are not directly comparable.
Figure 10- Outdoor Participant Demographic Summary
10 Percentages may not add up to 100% because no answer given on survey form.
12
Local/ Regional 10
Tourist
Sex
Male
45%
57%
Female
55%
43%
Age
45+
51%
34%
25 to 44
38%
32%
18 to 24
7%
11%
13 to 17
N/A
10%
6 to 12
N/A
13%
10 Percentages may not add up to 100% because no answer given on survey form.
12