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								    Legislation 
<br />(continued from page 1) 
<br />impact fees must be "directly 
<br />related" to proposed develop- 
<br />ment and used only to pay for 
<br />the "capital facilities" required 
<br />to serve that development. In 
<br />the past, local governments did 
<br />not have the benefit of the 
<br />guidelines provided in the leg- 
<br />islation and were left in the 
<br />murkier situation of depending 
<br />on interpretations of somewhat 
<br />contradictory state and federal 
<br />court cases. 
<br />Finally, in designing fee sys- 
<br />tems, BBC's clients always have 
<br />to face the question of what to 
<br />include or exclude in fee calcu- 
<br />lations. The standards pro- 
<br />vided in the legislation, 
<br />particularly the requirement 
<br />that capital improvements have 
<br />a useful life of five years or 
<br />more, will aid local govern- 
<br />ments in making this distinc- 
<br />tion. 
<br />So what does Senate Bill 15 
<br />mean for Colorado municipali- 
<br />ties? For cities and towns with 
<br />fees designed according to fed- 
<br />eral standards (the practice in 
<br />BBC's studies), it means cer- 
<br />tainty, clarity, and specific 
<br />requirements for impact fee 
<br />design. 
<br />Tom Pippin, Ford Frick 
<br />andJim Carpenter design 
<br />impact fees for local govern- 
<br />ments in Colorado and 
<br />throughout the Rocky Moun- 
<br />tain West. In 2002, BBC con- 
<br />ducted impact fee studies in 
<br />Bennett, Carbondale, Evans, 
<br />Timnath and Strasburg, Col- 
<br />orado, as well as Chandler, 
<br />Arizona. 
<br />Tourists 
<br />(continued from page 1) 
<br />Going -to- the -Sun Road; carry 
<br />on as in the past by fixing things 
<br />as needed; or doing something in 
<br />between that allows visitor use 
<br />and road rehabilitation to coex- 
<br />ist. 
<br />BBC interpreted data from a 
<br />previous survey of park visitors 
<br />to answer two important ques- 
<br />tions: how much might each 
<br />alternative discourage visitor 
<br />use? And, how much visitor 
<br />spending would be lost to busi- 
<br />nesses in the surrounding com- 
<br />munities? After estimating 
<br />changes in the number of visi- 
<br />tors and the amount of total visi- 
<br />tor spending, an economic 
<br />impact model was developed to 
<br />calculate the potential total "hit" 
<br />to the region in terms of jobs 
<br />and income. 
<br />While tourism - related busi- 
<br />nesses might see fewer sales dur- 
<br />ing rehabilitation, local 
<br />construction businesses and 
<br />workers could benefit from the 
<br />project. BBC estimated the local 
<br />benefits of construction spend- 
<br />BBC VIEWPOINT • January 2003 • BBC Redearch & Condulting Page 3 
<br />Wanted: New (Private Sector) Customers 
<br />Question: What do you do 
<br />when the only customer you've 
<br />had for the last 40 years 
<br />starts talking about cutting 
<br />back its spending? 
<br />Answer: Get more cus- 
<br />tomers, and soon/ 
<br />Since the 1960s, the U.S. 
<br />Department of Housing and 
<br />Urban Development (HUD) has 
<br />been the only "customer" for 
<br />most of the nation's Public 
<br />Housing Authorities (PHAs). 
<br />Over 4,500 PHAs in big cities 
<br />and rural areas across America 
<br />administer traditional public 
<br />housing and the Section 8 rental 
<br />assistance program for very low - 
<br />income households, including 
<br />senior citizens and persons with 
<br />disabilities. In return, HUD 
<br />provides PHAs with direct pay- 
<br />ments for both operations and 
<br />capital improvements to the 
<br />public housing stock. Given 
<br />Federal budget priorities, HUD 
<br />payments to PHAs have been 
<br />flat or declining for years with 
<br />no improvement expected any- 
<br />time soon. 
<br />Meanwhile, changes in the 
<br />Federal government have placed 
<br />more responsibility for housing 
<br />and community development 
<br />onto the shoulders of local gov- 
<br />ernment. With tight budgets of 
<br />their own, municipalities and 
<br />counties are looking harder for 
<br />partners to combat homeless- 
<br />ness, encourage transitional 
<br />housing, develop the continuum 
<br />of care for elders, provide sup- 
<br />portive services for persons with 
<br />disabilities, promote first time 
<br />homeownership, and initiate 
<br />ing and calculated the costs of 
<br />mitigating strategies with the 
<br />potential to offset drops in 
<br />tourism. Finally, BBC examined 
<br />local economic benchmarks to 
<br />define the scale and significance 
<br />of the impacts and evaluate 
<br />potential environmental justice 
<br />concerns. 
<br />The draft Environmental 
<br />Impact Statement is currently 
<br />out for public review and com- 
<br />ment. 
<br />DougJeavons, Lloyd Levy 
<br />and other BBC partners and 
<br />associates are frequently 
<br />involved in evaluating eco- 
<br />nomic, demographic, fiscal and 
<br />environmental justice effects 
<br />for environmental impact 
<br />statements and environmental 
<br />assessments. Other NEPA 
<br />related assignments in 2002 
<br />included studies related to coal - 
<br />bed methane development in 
<br />southwestern Colorado, resort 
<br />development in Wyoming and 
<br />transportation improvement in 
<br />western Colorado. 
<br />urban renewal. 
<br />Due to their hands -on know- 
<br />ledge of market conditions and 
<br />history of working with low - 
<br />income and special needs house- 
<br />holds, PHAs would be good 
<br />partners if only they had the 
<br />resources. Ironically, both Fed- 
<br />eral and local fiscal constraints 
<br />have created an opportunity for 
<br />PHAs to move beyond their tra- 
<br />ditional role as conduits for 
<br />HUD programs and become 
<br />more entrepreneurial. Some 
<br />PHAs are leveraging their two 
<br />biggest assets — undeveloped 
<br />land and vacant or underutilized 
<br />public housing developments 
<br />— into new relationships with 
<br />private developers. 
<br />These deals benefit both par- 
<br />ties. The private sector gets 
<br />land or buildings, often near 
<br />revitalized downtowns or bur- 
<br />geoning entertainment districts, 
<br />for its own development pro- 
<br />jects. The PHA gets some 
<br />much needed, flexible "spend- 
<br />ing money" it can use to better 
<br />fulfill its mission of providing 
<br />affordable housing — often in 
<br />partnership with its new city or 
<br />county allies. 
<br />Working with a team of 
<br />experts from the Housing Solu- 
<br />tions network, BBC assisted 
<br />with two strategic asset man- 
<br />agement studies for PHAs in 
<br />2002. In Birmingham, 
<br />Alabama and Jackson, Ten- 
<br />nessee, we helped identify 
<br />which public housing neighbor- 
<br />hoods would be the most attrac- 
<br />i 
<br />(continued from page 1) 
<br />that Elaine was likely to be in 
<br />denial about this pregnancy and 
<br />puts off prenatal care because 
<br />she doesn't want to admit to 
<br />herself that she's pregnant again. 
<br />As part of our research, we led 
<br />participants through exercises in 
<br />which they created ads that 
<br />might appeal to Elaine and 
<br />motivate her to seek adequate 
<br />prenatal care. The accompany- 
<br />ing graphic was one result of 
<br />that exercise. Other messages 
<br />tive for the private sector to 
<br />redevelop as mixed -use projects 
<br />offering both market rate and 
<br />subsidized rental units. 
<br />While BBC expects the his- 
<br />torically strong ties between 
<br />HUD and PHAs to continue, 
<br />we also look forward to monitor- 
<br />ing this new entrepreneurial 
<br />trend and helping PHAs search 
<br />for new private sector customers 
<br />and local government partners. 
<br />that the women thought might 
<br />be effective included: 
<br />"It's a lot more expensive to 
<br />take care of a sick baby than to 
<br />ensure a healthy one." 
<br />"Show both a healthy baby 
<br />and a preemie and show the dif- 
<br />ference in costs." 
<br />"She's vulnerable. Use scare 
<br />tactics. She needs to realize that 
<br />she's in this situation and 
<br />shouldn't make it worse." 
<br />"Tell her that there's help 
<br />available and give her the 
<br />specifics." 
<br />aren't I 
<br />Heidi Aggeler, Jim Carpenter 
<br />and Tom Pippin conduct a wide 
<br />variety of housing market 
<br />research and HUD -grant 
<br />related studies for local govern- 
<br />ments, private developers, PHAs 
<br />and state housing finance agen- 
<br />cies from coast to coast. They are 
<br />currently working on three such 
<br />Projects for the State of Indiana, 
<br />City of Bend, Oregon and the 
<br />City of Las Cruces, New Mexico. 
<br />The State of Utah will use these 
<br />ideas, as well as others appealing 
<br />to different profiles of pregnant 
<br />women, to develop a social mar- 
<br />keting campaign with the goal of 
<br />increasing prenatal care through- 
<br />out the state. 
<br />Joni Toenjes andJen Garner 
<br />lead BBC's social marketing 
<br />research practice. Using the 
<br />BBC Behavior Change Model as 
<br />a framework, they help clients 
<br />identify what motivates people 
<br />to make changes in their behav- 
<br />ior to achieve a social good. 
<br />co -pay? 
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