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10 Endangered Fish Survey I I I I I I I I I I I I I I I I I I I Sources of Information about Endangered Fish Of those who had heard of the endangered fish. a majority (58%) heard about the fish either through word of mouth or newspapers (Figure ]2), Television (45%), and fishing licenses or regulation booklets (400,10) were the next most frequently mentioned sources of infoll11ation, Educational presentations (] 6%), public meetings (] 5%) and slide shows / videos (] 00.10) were mentioned least often, Figure 12. Sources of information about endangered fish Word of Mouth Newspapers Television License / Reg booklets Magazines Government publication Exhibits Radio Signs along the river Educational presentations Public meetings Slide shows / videos 0% 25% 50010 75% ]00% The most important source of infonnation about endangered fish for the elected officials was newspapers, followed by word of mouth (Table ]), For the general public and the environmental group members, the two most mentioned sources were television and word of mouth, Word of mouth was also a frequently mentioned source of infonnation among the anglers, however, fishing licenses or regulation booklets was listed second most frequently, Sources of information about endangered fish by 2rouP Elected General Officials Public Table 1. Word of Mouth Newspapers Television Licenses / Regulation booklets Magazines Government Publications Exhibits or displays Radio Signs along the river Educational Presentations Public Meetings Slide Shows / Videos 74 88 56 5] 51 57 46 38 29 30 43 18 59 59 62 25 31 30 23 32 20 17 8 9 Anglers 78 30 50 74 46 49 34 29 41 16 14 12 Environmental Groups 62 26 54 27 48 32 30 29 14 17 7 9 Cell entries are the percentage of each group using a given source of information