NCWCD CellPhoneTour FinalReport - Laserfiche WebLink

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· Northern Water's public information department designed brochures explaining how to use the cell phone audio tour. Those were printed in-house on Northern Water's color copiers. Northern Water purchased free-standing brochure holders that are located near the entrances of the Interpretive Area and the Conservation Gardens. · Using tools available through the Guide by Cell service, the public information staff created an mp3 audio file of the audio prompts and laid the narration over pictures of the various stops to create a slideshow that is available at Northern Water's home page - www.ncwcd.org. THE RESULTS Guide by Cell offers access through its Web site to real-time data about how many people are calling the tour, when they're calling the tour, what prompts they're listening to, etc. Here's a summary of some of the statistics: (Data reflect usage from June 19, 2007, to Nov. 5, 2007) Statistic Item T atal # Inbound calls 666 Average # Inbound calls per day W Unigue visitord ~verage # unigue visitors Qer da~ 4.8 ---, m ~ D # Prompts heard 1592 Average # prompts heard per day 11.4 Average # prompts heard per call 2.4 # Inbound calls per unique visitor ~verage # p-rom!;2ts heard p-er unigue visitorJ 1.6 c-J M Total # minutes used 20:43:37 Average # minutes used per day 08: 52 Average # minutes per call 01 :52 Average # minutes per unique visitor 02: 59 More than 400 unique visitors (different phone numbers) have called the tour since its official launch on June 19,2007, and an average of three visitors call the tour each day. But also interesting is the fact that the average visitor only listens to an average of 3.8 prompts even though there are 22 different audio prompts, a point that will be discussed later under the 'Challenges' section.