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<br />Strategic Goal: Fundraising <br />In 2 years,fillu/illg is ill creased by 25% alld by year 3 have attained $100,000 per yeal. <br />(above the eWeR elldowmellt). <br /> <br /> Critical Outcome Responsible Due Date Target <br /> Task Audience <br />Objective #1 Develop Fundraising Decision <br /> fundraising plan strategy ED/ May 2003 makers, people <br />Develop fundraising Conservation who care about <br />tools [ mpact water, water <br /> protessionals, <br /> and business <br /> people <br /> Database Mailing list, May 2003 <br /> donation, contact ED/contractors (initial) All (see above) <br /> management, <br /> solicitation tracking <br />Objective ft. 2 Cultivate Grdllts Water <br /> partnerships strengthened by ED On-going professionals <br />Grant research and multiple and business <br />development partnerships and in- people <br /> kind services <br /> Identify funding Targeted grant ED On-going <br /> sources writing N/A <br /> Grant writing Funding for 30% of E[) <br /> L T educational March 2004 N/A <br /> objectives (see (on-going) <br /> above) and <br /> continuation ofST <br /> projects <br />Objective # 3 Series of mini- Acquire donors, <br /> targeted build donor loyalty, Ed/staff March 2004 All (see above) <br />Develop annual giving campaigns identify and (on-going) <br />program throughout year involve leaders <br /> Develop Database and <br /> systems to management ED March 2004 N/A <br /> manage systems support (on-going) <br /> solicitation personal, mail, <br /> methods electronic <br /> solicitations, etc <br />Objective # 4 Maintain profit Funding sufficient <br /> at 100% mark- to support ED March 2004 <br />Product sales up inventory and (on-going) N/A <br /> product <br /> devclopment costs <br />Objective # 5 Develop Growing, divcrse ED, Board <br /> prospect list of prospcctive March 2004 All (see abm'e) <br />C u Itivatio n/co nstitu en cy identi lication funders, both Irom (on-going) <br />development techniques, in-house and <br /> resources, and outside sources <br /> management <br /> Develop Diverse techniques ED, <br /> solicitation to include: Fundraising March 2004 All (see above) <br /> strategies fundraisers, email, Committee ( on-going) <br /> product sales, media <br /> <br />6 <br />