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<br />Strategic Goal: Outreach <br />Colorado adults (lIId water-related agencies, educators, ami media kllow tllat CFWE is a <br />source of accurate alld balanced water illformation alld edllclltiollal resources. <br /> <br /> Critical T~lSk Outcome Responsible Due Date Target <br /> Audience <br />Objective #1 Develop outreach Publish brochures, Colorado adults <br /> and promotional fliers, promotional ED/contractors July 2003 and water-related <br /> tools items (on-going) agencies. <br />General name educators, and <br />recognition by media <br />Colorado adults Distribute at Measurable ED March 2004 All <br /> conferences, fairs, increases in sales (on-going) <br /> and prcsentations of CFWE <br /> products and <br /> distribution of <br /> promotional items <br /> ED conducts Increasing ED March 2004 All <br /> interviews, numbers of (on-going) <br /> presentations eontaets and <br /> statewide infonnation <br /> reauests <br />Objective # 2 Integrate water Event ED March 2004 Educators, media, <br /> education into participation; ( on-going) water <br />Target existing events, collaboration; professionals <br />outreach to e.g., pre- increased CFWE <br />educators, conference special resource <br />media, water sessions, luncheon utilization <br />professionals oresentations <br /> Organize annual One conference ED/staff Fall 2003 Educators <br /> conference: annually <br /> .. Water Educators <br /> Summit" <br />Objective # 3 Develop database Measured by: ED/staff March 2004 All <br /> to track sales, . Into requests (on-going) <br />Target gronps contacts, and to . Web hits <br />utilize CFWE assist in promotion . Product orders <br />products of CFWE products . Speaking <br /> engagements <br /> . Media <br /> con tacts <br /> . Population of <br /> database <br /> <br />Long-term Objectives <br />· [ncreasing statewide market recognition ofCFWE. <br />· National and regional recognition. <br /> <br />5 <br />