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• Board Meeting Date: 9/18/2007
• Description: OWCDP Section - Colorado Foundation for Water Education Activity Update
• Board Meetings - Doc Type: Memo

Imperatives
In 2003 and beyond, the following impcratives define the key considerations used in
developmcnt of the Foundation's strategic plan.

· Produce credible informative and educational products;
· Become recognized statewide as a credible source of accurate and balanced educational
resources;
· Develop and grow a diversified funding base; and,
· Cultivate and sustain a staff that is productive and credible.

Long-term Strategic Goals
The following goals outline the Foundation's direction in the long-term, defined as 3 to 5 years.
[t is recognized that these goals may be revisited and refined within that time. These goals
describe the specific outcornes that the Foundation would like to produce over this time.

· Educational Programs: Decision makers, people who care about water, water
professionals, and business people use accurate and balanced CFWE information and
educational resources when making decisions regarding their own water use or for policy /
managernent purposes.

· Outreach: Colorado adults and water-related agencies, educators, and media know that
CFWE is a source of accurate and balanced water information and education resources.

· Fundraising: In 2 years, funding is increased by 25% and by year 3 have attained $100,000
per year (above the CWCB annual funding).

- Organizational: Staff and Board productive and credible.

Organizing for Success
Board committees werc re-organized around the organization's strategic goals. Work plans will
be developed to support stafT work in each of these areas so that board and staff are best utilizing
resources towards specific accomplishments. The following represents the Board committces as
restmctured in March 2003. The following three committees were organized around the
organization's strategic goals.

· Educational programs committee
o Editorial committee
· Outreach / Public relations committee
- Fundraising committee

In addition therc are standing, governing committees:
· Executivc Committee
o Personnel, Bylaws, and Board Policy committces
· Nominating / board development committee
· Finance -audit and budget committee.

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