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<br />- 11 - <br /> <br />('-' <br /> <br />. Engage the Douglas County Chambers of Commerce and economic <br />development councils (Parker, Highlands Ranch, Castle Rock and Lone Tree <br />Chambers of Commerce; Southeast Business Partnership, Parker and Castle <br />Rock Economic Development Councils) to assist with business support of <br />Xeriscape campaign. Recent graduates of leadership programs such as The <br />Colorado Foundation For Water Education's Water Leaders Class, <br />Leadership Douglas County, the Colorado Institute for Leadership Training, <br />and the Bighom Institute for Public Policy, may be invited to assist in these <br />retail relations. These groups are currently being solicited for their help. <br />. The DVD will hit homes mid-March. This is the time when citizens are pre- <br />planning large projects, and we want water wise and Xeric approaches to be <br />induded in their plans. It is best to inject these ideas eariy. The best time to <br />interface with the retailers and landscape contractors is a few weeks later in <br />early April when citizens begin to go to the stores to ask questions and make <br />more concrete plans. (If an effort is initiated in mid-May after the first frost, the <br />planning window will have been missed deanly.) Landscape contractors and <br />gardens centers, who spend their own money on such efforts, plan their <br />advertising campaigns to begin in mid-March. By April they are done. That is <br />the timing that has worked in this market. <br /> <br />(~ <br /> <br />10. Water Provider and Conservation Organization Relations <br />. The public education for this campaign will be done in partnership with all <br />Douglas County Water Providers. <br />. Douglas County will leverage relationships formed with water groups around <br />the state participating in the precipitation and landscaping study recently <br />completed under another CWCB grant. Participants in that study included <br />Douglas County, Castle Pines North, Dominion, rural users in NW Douglas <br />County, Denver Water, City of Boulder, Northem Colorado Water <br />Conservancy District, Colorado River Water Conservation District, Colorado <br />Springs Utilities, the State Engineer's Office, and the Water Quality Control <br />Division of the State Health Department. <br />. DVD will be mailed to water conservancy districts around the state, and <br />conservation organizations induding Audubon Society, The Nature <br />Conservancy, Trout Unlimited, Colorado Environmental Coalition, the Upper <br />Gunnison Water Conservancy District, the Three Rivers Resort in A1mont, <br />CO, the Greenway Foundation, and the Colorado Watershed Alliance. <br />. This effort is ongoing. The mailings will occur in conjunction with receipt of the <br />DVDs from the duplication effort in mid to late March. <br /> <br />( <br /> <br />11. Advertisina <br />. Douglas County will approach Colorado Community Newspapers to solicit <br />their assistance with a special advertising section dedicated to Xeriscaping. <br />This section can highlight the Xeriscaping effort, and indude artides <br />supporting such efforts. Appropriate retailers will be interested in advertising <br />related items sold in their stores. Funds requested in the grant application for <br />