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- 2 - Douglas County and selected portions of neighboring Arapahoe County as a component of our ongoing, and never-ending, water conservation education and outreach efforts. . Through this effort, neariy 100,000 homes, with over 300,000 Colorado residents, will be reached and educated regarding the benefits and particulars of Xeriscape. This DVD program describes the seven principles of Xeriscape, featuring water wise treatments at locations throughout Douglas County. The distribution of this DVD can raise citizen awareness of the existence of alternatives to higher water bills, in the fonn of the adoption of water wise practices that include the reduction of traditional landscaping treatments such as expansive bluegrass lawns. The DVD can help overcome some institutional obstacles to the adoption of water wise practices by showing that incremental steps towards water wise treatments are achievable, and that such initiatives can be embraced and acted upon by consumers. It is not anticipated that one DVD will change behavior in the State overnight, however, this distribution of educational content can be an important eariy step in a multi-year program to raise awareness, and then impact behaviors to conserve water resources in the Douglas County/S.Metro area of the State. Inquiries at retailers and questions posed to water providers concerning water wise treatments are expected to rise as citizens seek to learn more about how to adopt the practices depicted in the video. Retailers and water providers should be prepared to respond to these questions so as to encourage changes in behavior on the part of citizens seeking to adopt water resource conservation practices. . Proof of Mission The DCWRA is focused on supporting the quality of life of present and future residents of Douglas County and the surrounding area and the economic destiny of business organizations and political institutions of Douglas County, which are clear1y dependent, first and foremost, on an assured supply of potable water. In this role, DCWRA is committed to the importance and use of water conservation programs and technique~, applied throughout the County, to maximize the preservation of existing water, including, as appropriate, the use of education and outreach. (Please see attached "Establishing Contract", pages two and seventeen.) Specific Goals and Outcomes The specific goal of this Xeriscape DVD duplication and distribution effort is to begin an on-going partnership with the CWCS to promote awareness of water wise alternatives that affect change in outdoor ~.