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.6- 'II to assure the DVDs are mailed in time for delivery to the mailing list on or around March 20,2007. . Task 5 - Media Relations and Advertising The distribution effort of this DVD project will be supported by statement stuffers and blurbs in the regular bills sent out by the water providers who are members of the applicant, as well as websites and E-mails announcing that the DVD will be coming, that it has arrived, and a reminder to view and use this material. An educational effort can be coordinated with garden centers and box stores in the area so that the store staff is aware their customers have received this material and are interested in this topic in the spring. Point of sale posters and billboards can be used to brand the DVD logo and raise awareness amongst recipients about water wise and xeric approaches. Posters can be displayed in grocery stores, and other places residents gather to reinforce this message. Local media, such as Colorado Community Newspapers will be contacted to support the distribution effort. Efforts will be undertaken to write articles for The Denver Post's Your Hub.com, which has circulation to 48,000 subscribers in the area, as well as The Sunday Denver Post, which has statewide circulation of 710,000. Mike Nelson of 7 News will be asked to do a location shoot on the project for his weather news segment. This task will be performed by the staff of the water providers who are members of the applicant, Douglas County Public Affairs Director Wendy Holmes, and Mark Shively. Ms. Holmes and Mr. Shively will be responsible for coordinating the completion of these tasks. These tasks cannot be undertaken until the CWCS acts on this grant request on or about January 24, 2007. All tasks must be prioritized and oompleted in a timely fashion to support the DVD distribution. Ie Water is most important policy issue say citizens in a recent Douglas County Public Opinion Survey. Given 14 possible options of policy priorities for Douglas County, respondents contacted in an April 2006 telephone survey assigned the highest priority (79%) to the idea of the County developing an adequate long-term water supply for residents. Additionally 83 percent of respondents agreed with the statement, "Douglas County should centrally coordinate many water issues now administered by multiple water districts." Water and planning and growth management ranked higher than tax relief, economic development, open space, school safety, and mass transit, among others. 4.