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I'ractid ApproachesEffective E & S Control - 79 <br />I,~ Institutional Acceptance <br />This variable relates to the historical usage or current specifications regarding <br />techniques and materials used for erosion control. Is the material or technique <br />currently used? If not, is the material or technique a new concept or does it <br />oxupy a niche already established by a similar material or concept? <br />If one were in the position of introducing a new product to the erosion control <br />mazket, one of the first questions that should be asked is: Am I selling a new <br />product or a new concept? Certainly, there aze many, "Me-tao" erosion control <br />products an the market, testimony to the fact that it is more often easier to sell <br />products than concepts. But the advantage to selling new concepts is that the <br />innovator generally carves out his own niche in the mazketplace: He becomes a <br />leader rather than a follower. <br />In selling to an existing specification, one would hope for the broadest <br />description possible; however, when creating a specification for a new product, <br />most people would want a fairly precise, or "tight" spec in order to exclude <br />compPdtion. <br />When evaluating erosion control materials and techniques as to their <br />institutional acceptance, it helps to have as much technical and historical <br />information on your specific approach as possible as well as on altemadve <br />materials or techniques in order to justify continued use of an existing <br />specification, propose changes, suggest conditional specification or submit new <br />concepts for review and evaluation. <br />VA Vistrallmpact <br />Aesthetics is a key component in planning a complete erosion control system. <br />A trend in today's erosion control market is towazds the development and <br />incorporation of vegetation into all aspects of erosion control and to "engineer" <br />plant materials into projects where acceptable and appropriate. In this regazd, <br />plans that include a vegetation component, either as a shoe term, temporary <br />measure or as a long term wmponent of a completed system aze more highly <br />desirable over systems that do not. This is especially true on highly populated, <br />or urban sites. <br />With the variety of plants materials available today, the role of vegetation in <br />erosion control has increased from passive aesthetics to engineered function as <br />well. A successful erosion control planner is familiar with the attributes of <br />different types of vegetation to fulfill both requirements. <br />m 1995 fECA <br />