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<br />~" Y t O1CI~ER'StS~'O~tY 'l~ayT ,~ ~~~~' ; ~; ;'~~,` .,•
<br />~~ :.~~.Vhrn~e ,b:~r V~l'br~i~nt~~ • .
<br />t ~ ' , , ,: ' ..consented to see her, '"If You
<br />' HESPERUS; G~olo: Yom) ~' . got, this; job;' be asked, "hov~V r '
<br />To h Nflw Yorkor; Hesperus,: -.. ~ 'would 'you: handle dtTt Miss
<br />musE.seem~llkethozother side of : Bendure outlined a plan of bu~?:,~:
<br />i lea Zelma Bendure, wbe~ free . 'et and unit controls. Sbe went_to . •
<br />work and eventually~hecame<<~, '
<br />>~t.a>fieiv York merchendta- a s ~~' a' ~,yistant gene@al aierchandi4•,.h --~ ~'
<br />ng,?ezecutive; an author,: hn ed- : ~g manager , • ; • _._... ~> = -.
<br />_ ltor a'nd a Kansas farmer,' Ftes- , , ;`." , ~BECOM~ EDITOR. " '. , ' ..--_ ~ .
<br />aetus fs: just a new. base of op• ...
<br />,....
<br />' { erat[ous:' ~ 5 Later ahe. became director ,
<br />Aformer executive at Giai- 'of `the merchaedisingeducetioa;" ...; . •
<br />bets, giant New. Yprk depilrfr i ,3 department tor, Good. House- ,,
<br />mmtt atoce,~,she•ls:now rnpabtg KeePlnB.magazine. During •. .
<br />- `' fi;:. World War II. she, joined Fatr%'' : -
<br />a,;coal~mine*In',tbia corner: Of ;
<br />• ~ - exZreme.aouthvvestern,Coloradu: y child Publicatlons and became•.;' + •
<br />To:',ahyope'wh¢knowa the t ~ ,:ap editor at Women's Wear ?- s Y
<br />ebdllient Mlss':BenduXe or has ~ Daily: ; , {
<br />~ followEd:her,cereert''this; cronies ;,-: 'During:tids'peHod; Mica Beo-..'.. ~
<br />~.no surprlae,;She fa awrldow, dare wrote or auperYlaeYl t6e`...
<br />McB. John„$epyBrown; •but westing of more then 200'. sales `
<br />,s ce-beC~buaband dled.only manuals for mauutacturers ~ •; ,' ~
<br />ve:yeara aRer•.;lieit' marilage' .and retail establishments of4.' _ ~ .I'.
<br />Butler, `Pe ,she has u§ed bet• ' • XELMA BENDURE~~to such subjects' as •fabrtp. Par' -, i _ . - fff,
<br />. aldenTtame„ _ • ; ', sonallud selling of foundation .. -
<br />~"' From.Gimbels to a coal mine. ti ho `operate a
<br />BQD~p; arments and w to ,,
<br />husband's; death, untolds in silver,deparbnent.,Sh4 said '.
<br />' Her.'•profesaloaal story be- ~,
<br />?yin Butier`t9hece, armed, • , more then abt million CoPtes of . ; _ _ ~
<br />_. _ _._.. _ . fiew:York the~~ebuals hat's beep sold ,~ : 1 ~' ~'-~ d
<br />.......- . - tti baGhelQr and:masler of sci
<br />{ went to .wok '"Gtinbels wanted •a reseazch In.,1998 MIss;Bendure,woh an•• .
<br />. ~edegrees, ahe, dli•ector"' ahe' said "This was ~ "flie .
<br />• form ;department s~Oce TwoF ~ award: She was acclaim ~; i '~
<br />y ' attps she :started tlie}•e, mY ;9tld and :I wanted the job mos6 air-trayeled women t/i the
<br />- fmbels wanted a man for ,
<br />.. Womb„the `, store's sales; It UnitedStates° •. ~.~
<br />• .,
<br />ed. to hf million, [rbth B She•.' ~~the` ~el l!AjtM'1MPRDVED. ' - . • .. •
<br />. ~ . ~ li<.. l~'laMn ,
<br />~~ ~ 1,.:.,, ,r CampEd
<br />~° .•neaf pLePt e, aEtri~ter ` ~reCtoNs,outer oE[ioa uatilhe ~i~ow the scenes tQ~ _.. _
<br />:. < < .; •' ; ~ , ;, Riv~'.;Kaa . bees, .. , o '
<br />,. ,~, t ~ .s.. d~ae'ssaaotlter~. ~ .._ - - _
<br />~I`n~''~er~ ~D'enies~"= ;.., onYa 180-actelfB~b~~~~h~ _ _ _ _ _.'
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