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<br />BUSINESSES WATCHED <br /> <br />THE DEN V E R P 0 S T Sunday, Oct. t, 1972 <br /> <br />35 <br /> <br />Oregon Protects Environment <br /> <br />8y Bon ROsE it. The company st'nt its Item - Bea(;hes. Unlike other River. This 187-mile river had <br />re) m::z. 0....... flKt-tllk.,. O.'ly Newl ....,otken over to us when we coastal slates. all but a few been choked with pollution. It <br />&\LE:-'f. Ore. _ It's okay to did. They pickclrd. But they miles of Oregon's Ix>achline. was a rWlOing sewer. Under an <br />put up a roadside billboard in went back and picketed the most or it bound up In trusts, is intensive cleanup campaign or. <br />Oregon-Just as 1001{ as nobody plant once we explained it \0 public land. Through lawsuits dered by :\lcCall. wasle dis- <br />can see It. Of course )'OU have them." he said. the state is extending the public charges were reduced 90 per <br />to gel a permit first. Oregon's ecology thinking hits domain deeper into the dry cent. Waler quality was boosted <br />But they aren't issuing any. a lot or dilferent areas, beach and vegetation line. to meet strict federal and state <br />And, starting 0...1. I, bt>er and Item-Billboards. The slate is "Now the Highway Commis- standards. The river was made <br />pop cans are out. So are nOllre- preparing. ....ith federal 3ssis- sion is providing access every safe again, for fish and human <br />turnable bottles for the same. tance, to buy up the last of three miles. Before you might swimmer~. <br />Breweries and the soft drink in. some 3.700 signs along it.s high- have had to trespass across "This shows you can do It. <br />dustry are up in 3rtT1.S. But ways. It has alrrady enacted a private property to get to the But the bailie goes on," ~1t'Call <br />that's the way it is_ tough law forbidding any new public beach," ~1cCall said. said. "You can't let up a <br />You see, the chmook salmon signs visible "as far as the e)'e lIem - The Wi.llamet1e minute." <br />are back in the WiIlamette can see" from the road. <br />River, once the fillhiest water. The law provides for permits. <br />way In the Pacific Northwesl. "But.....e aren't issuing any," <br />Your kids can S\\im in it :\lcCall said. <br />without fear. C,\\" H..\.:'I,; CHALLE:\(iE1) 1 <br />. ~ <br />These arc ju.~t ways of saying Item-Bottles and callS. The <br />Ore g 0 n i a n stake ec(Ilogy 1!"gislatllre enacted a law lor- <br />'seriou~ly. biddin~ the sale of cilnn(>l'! bf-er <br />:J.FFECT'\T10~ Uf:.';IEn and pop llod rcquirinR lllt such <br />, "We really no. This i~n't just bollles. to . be returnable: The <br />All affectation," GO\'. Tom ~Ic- move IS be10g challenged 10 the <br />Call told the Chicago Daily courts, <br />Xews in an interview. "I think "We'rl' the domino state. H <br />we've gol the majority with they beat us, there'll ne\"f'r be a <br />us." proper billln any state. H they <br />l"nlike most states, O~gon no don't, we'll have t'Stablished a <br />longer beats the dnmls for sort of beachhead," McCaJl <br />more tourists or new industry. said. <br />"Nope. We lell busines.'le5 OO'I,\L"J F~XTI::''\lllm <br />that want to mo\'e in here.....e Item - LiUer. 'The state <br />have a very exclusive club, okayed issuance of personalized <br />First thing we do is put a license plales for an extra fee. <br />bunch of engineers on lht!m, "We had this money and <br />S('e if they're going to be a didn't know what to do with it. <br />pollution problem," ,McCall sn we decided to hire college <br />said, and high school youngsters \\ith <br />American Can put In a new lhose funds to clean up our <br />plant. the most modem in the roadwl'lYS, I;et rid of the tra~h." <br />industry, and had to mt'('t tnugh \1<:Call said, "It's good healthy <br />state restrictioos t'\'f'rY step of work. for them and hl:'lps beau- <br />the lIo'ay. :\!cCClll used to cite it tify the state at the same <br />as an example of .....hat can bt' lime." <br />done. <br />"I i4-C1sdoin!:so !na lJICmir.ar <br />dowLl in Houston and an Ameri- <br />can Can vice pre'lidcnt got up, <br />frothing, He said 'I can't stand <br />this an)' more. We havE'n't <br />made a damn penny on that <br />plant.'" M c Call recounted, <br />grinning. <br />TOUGH O~ OLD FuniS <br />The state Is just as tough on <br />its old-time businesses. <br />One of Oregon's biggest em. <br />ployers kept promising to clean I <br />up a pulp mill operation, but <br />didn't. The state shut them <br />do"''' until they came up with al <br />signl:'d al;r{'('ment Ilpel1inl; Ollll <br />prrcl~ly .....hat they would dOl <br />and whE'o. <br />"People didn't think we'd do' <br /> <br />I <br /> <br />~6' <br />00 <br />