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<br />0009~3 <br /> <br />2. Drought Pricing. <br />a. To encourage the development of <br />effective drought conservation programs by member <br />agencies and subagencies and to help pay for a portion <br />of the costs of these programs, Metropolitan established <br />a drought rebate program. <br />b. Under the rebate program, member <br />agencies receive a rebate of $100 per AF (compared to <br />average wholesale water rates of about $200 per AF) for <br />reducing water demands by 5 percent or more below 1989 <br />levels, after adjusting for population growth. <br />3. Media Campai~. <br />a. To enhance awareness of the drought <br />and to provide "how to" information on water <br />conservation, Metropolitan has expanded its Summer 1990 <br />media budget by an additional $600,000 to a total of <br />$2.6 million. <br /> <br />b. The campaign will include television, <br />radio, and billboard media, emphasizing both the need <br />for extraordinary efforts during the drought and the <br />need for water conservation permanently whether a <br />drought is ongoing or not. <br />4. Other Activities. Additional activities <br />to reduce demands during the drought include: <br />a. The creation of a task force to help <br />municipalities and others to implement drought <br />ordinances and to enhance water conservation efforts by <br />the public agencies, which sometimes become symbols of <br /> <br />-13- <br />