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<br />0'904" <br /> <br />. <br /> <br />. <br /> <br />I, <br /> <br />in price will yield a reduction in consumption of less than 17.. <br />Further, the demand for water increases as income rises, and the <br />effect of price increases may be offset unless continually adjusted <br />upward, <br /> <br />As has been mentioned, water conservation measures may result <br /> <br />in reduced water utility revenues, which are based on water sales. <br /> <br />'Consumption can be reduced to the point where it is necessary to <br /> <br />raise prices in order to meet fixed debt service and operating <br /> <br /> <br />costs. Therefore; the consumer may actually end up paying more <br /> <br />for less water. While water conservation measures mayor may not <br /> <br />produce consumer savings on water bills, significant energy cost <br /> <br />savings are possible. <br /> <br />Rationing is an effective municipal conservation measure, <br /> <br />though it is usually only practical in emergencies. Both mandatory <br /> <br />restrictions and calls for voluntary reductions in use such as <br /> <br />alternate watering days, can be effective. <br /> <br />One of the most important aspects of any effective water conser- <br /> <br />vation effort involves public education. Sound public information <br /> <br />and education programs have generally proven to be highly effective <br /> <br />in reducing water use (up to 307.) -- at least in the short run. <br /> <br />Domestic water conservation measures are effective. In-home <br />measures include the installation of retrofit devices such as toilet <br />dams, shower flow controls, pressure regulations, faucet aerators, <br />and water efficient appliances. The use of similar measures in <br /> <br />21 <br />