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<br />. <br /> <br />" <br />11302 <br /> <br /> <br />. <br /> <br />on r~pc:'r. sn.uC' slm1l.u J.spltatlam. <br />fmJU\; onc muse ask whether any- <br />thillI' Ih;r mIght accclcntc the !neccar.- <br />mgh' m.uJ~n;lm F::rowth ofTuoon. Los <br />^nll:cb. Denver. and S.m DH:~O (.1Il be <br />cO"~lJacd a good thin~. rt'~Jrdl~s of <br />ocher posSIble ~nclirs thJot mIght fol- <br />low, (fhe \\lcst IS alreJdy the mflon's <br />most urh.mzcJ regIon. as mCJsun:d by <br />the pcro:ntJgc of ItS residents who hvc <br />lflurb,mJrc,a.) <br />DespIte all tht"SC'conccms. the big~~[ <br />hurdle IS rurrcndy a prawcJJ one; Hc~ <br />(ore..... ,ater mHkctlng can become J <br />\l"dC<iprcad rcallt): it must surmount J <br />number ofbuncrs (0 frtt [r.lldc. In the <br />p.m, rhe mtncm: web of federal .and <br />suer n:gubnons th.lt control the dis.- <br />tribution of WC'Slern W;ller essentially <br />forbJde water cxch3ngcs. More r("- <br />(enth: SU[~ hJ\-c begun to mOt.hEy thell <br />laws' to pc-lmn intr~stHe Inm(ccs. <br />Nonelhckss, Ihose eontempblmg <br />wm::r cxch...ngC'5 [od~y still (J.Cf;;j. d.J.unt. <br />Itlg ur;j.Y o( Iq:J.I, loglstie.tl, ;j.JlJ fin~n- <br />ml hurdles. In Color;j.do, (or imlance. <br />[hl'\' must JemOn5lcJ.[e thJ.t othcr W;j.tcr <br />holdcrs wul nO[ be:: dJ.ffi;j.ged by their <br />...crions. This IS ;j. cumbersome ...nd ex- <br />rcnsi\"C process th;l.t ;l.ClS .lS .In Impedl- <br />mcnt to ch.lnge" <br />"Such b~mers t".ln m.akc lhe un ple- <br />mcnutlon of ~ wJ.tn-muketlng .lgrcc- <br />men[ ~ m1Jld-bcndlJl~ eXCtClse," Guff <br />s~ys. He should know. For ycus the <br />Envlronment...1 Defense Fund h.ls pro- <br />mOled .1 tr~m(er of W;j.ter from f.lcmers <br />lJl the ImpctlJ.llrrigmon District to the <br />neJ.rby ,"-letropollun ~'.1ter DistricI <br />(MIJ.'U) or Southern C.d..lfomi.l, which <br />expects 10 ser....e .In .1ddmon.u 4 million <br />people by the ye.lr 21.ul <br />R ...ther th.1n trymg to siphon more <br />W.1ter (rom .11 relucc.lnr Northern <br />CJ.h(omu, lhe most COSt-<fTl:cO\"e .1nd <br />en\'lronmentJ.lly bemgn W.lY to .lddrcss <br />the MWI)"s projected W.1ter dcticit <br />would be throu.-;h Wuef (rom Impeml. <br />"Although Im~ri.1l uscs nculy one fifth <br />of [he ColonJe's mnu.1ll1ow," s~ys <br />Gr;j.ft '"much of dut \\i.lter IS w.1sted <br />be<:.1iuse It IS unbchcnbly che.lp." <br />Under one pfopo~('d plJ.n, mctro- <br />palmn W.1ler users would p~y SW mu- <br /> <br />. <br /> <br />lion per yeu to hne Il'J.kmg ung.1tlon <br />dlfches in exchJnge for the s.illnged <br />w;j.u:r. Over 211 ye.1rs thlS pbn would <br />COSt metropoln.iln lJtC'p.1~ws S~.J mil. <br />hun 1($1 th.1n the COSt of Impornl1~ ncv.' <br />supplies (rom Northern C.1hfomlJ.. <br />"EveryboJ~: IncludIng t't1\"lronmm- <br />t.1lim, wms, ,. SJ~'s CJrI Horonby, gm- <br />eul mmJ~er oj rhe ,\1~'D. "Impcn.ill <br />users wiU' ~uJJ hJ.\'e c.'-'<.1crly .1S much <br />wJ.t(t .s rhC')' h.1\'e no....; .1nd since we 'U <br />get the W.IC'r they sJ.Ve. we won't nccrf <br />10 bUild nC\'.' dJms." <br />:\Ithough negorinions .te curm1t1y <br />suspended o\'er deu.ls of the exch.n~e. <br />most obser\'ers fed th.t .1n ;j.~rttmcnr <br />WIll cvcnru.1lly be re.cheJ. If 50, J( mJ.}' <br />serve .15 .11 model for sllmlJ.r IT.1JlSunons <br />throughout the WCSt, <br />,n some w.1ys, wucr mJ.rkcnng is Ins 3 <br />re'l.-olunonJ.!)' ide.l th.n the 10g1CJ.1 out- <br />come or Ihe development or thc \tl:st. In <br />the iJ,t 50 }'c.ars [he n;pon h.1s become <br />3S well-plumbed .lS .lny on E.1nn. The <br />ColorJJo RIver IS now It~s J wJ[crshed <br />th:m .1 deh\"C'ry sys[t'm In whICh [he <br />GrJnd c.myon 15 JUS! the bl~!!:l.'st dll(n. <br />\t'Jtt'r [h..l b<-gim .s snownwlt 1Il lhe <br />Hoc:klC'S end~ up rlOWIn~ to con.tunmll- <br />urns m Sm DIego .anJ Phocnlx. <br />Now thJ.I the plumbmg l~ IJl pbee, <br />WJter m.1rkt-nng h.ils b!."eomt' tnt' IJtl-..1 <br />V.ln;l.non on the old ...J.1ge: "Wlter m {he <br />\li:..r docsn'{ tlow Jownhlll-II 110ws <br />fowud moner" \\"h.[ you [hmk of this <br />depends on whcre you SIt. F.rmcrs <br />.IT('n'( sure whcther to cheer or cry. I.nd <br />developers J.re ecst...ne, .mJ urb..n f1:SI- <br />dems .arc rehcvcd. Some ell\"ironmcn- <br />ull'm .1re Jppl.1uJmg: OthlTS .1n: c.u- <br />nouslY.1mbl\"J.knl, <br />ThoS<.' who support W~ter m.arketlJlg <br />belIeve IllS J.n IJeJ tn.t could t1lCOUfJgC <br />[ht' Uht [0 mt'l.r fUlure nn'ds rhrough <br />conSl.'T\'J.tlon JnJ rt....Uoc.1t1on r..rher <br />thJ.n through bUIld,"!!: mUTe lTIhSI\'C <br />~Iouge J.nd ...khvery SYSIC'lnS. If rh.1( <br />nlrns Out to be Ih... C.5<. W.iltcr mJrket~ <br />mg 'nil be slmrly .1 1001. .1 ,'n:e-m.arh1 <br />(hl~d with wh,c:h fO iilllsh [hl' CpI[Jrh: <br />"Th... lh~ D.1tn Er. h I Jt'..J " . <br /> <br />-_.~-----~- ~-~ <br /> <br />J.....H\ It UIHIiIH'tJ '" c."J"",JJ/r. e,,!., <br />11.. ..wi ~J; "tr" r""",~d m ()unIJ~. :'u- <br />Juhuf1, .J"JS.illluf1.l1 \l,'lIJhll." <br />