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<br />. <br />t <br />I <br />. <br />. <br /> <br />I .\' f) I;' fJ T H '. <br /> <br />130U <br /> <br />RESOURCE POLICY' <br /> <br />A simple-sowldillg pres[riprioll [0111.1 CIISI/II' lI'isen/sf c1:1 <br />"iral fOlIlIlI(Jdily ill rhe arid llhl. 011 lilt, olhcr hUltl, il [(JlIld <br />li'illd lip IIwkillg lI'aler 100 "alliable 10 5/",re lI'ilh Ihejisll. <br /> <br />just Add Hater i11arketillg <br /> <br />. <br /> <br />j.mwR.t:doJU <br />HE IIEADll"fO RUMORS_ <br />"Onth of Big D~m En"- <br />~re prC'm...rurt'. h's true tit...! <br />the p...ticm is f.ullng: Vlr...1 <br />sIgns .:Irc we...k: 13UT('<lU of <br />Rccbm,won crnploytts Jon <br />bI.~rk; envlronmcntJlisrs buy p...rty hJts. <br />Hut walt-rh(' chest sull hc;l.\'cs. <br />i\ new development m...)' pull the <br />plug. however. 't's cJ.Jk-,j WJter nlJ.r\..ct- <br />U1!:. ..od some s"'y It'S the' most f("\'(IJU_ <br />[IOnuy iJc.l to "'ppcu on the "C'stem <br />W"'[C~r scelle III Inllrr th.ln ... ('(i.tury. <br />IX'Jfer nurl.t'wll,:-thc ~cUlllg of Jt"rc- <br />fn'c H d,,)uL:n d1l'Y \\nc '0 IIlJll" rAil. <br />fJ]OUrn or d'"OCAdu, -IS currl'ntly <br />ocll1g tOUH:J by In unhkcly COoluuon of <br />bbcrtJfuns. ct-ononusrs. OIlld conser\".1_ <br />tlllrUSIS ~s the most cO!>[-cITcct!\.c ~l1d <br />cm lronmellully f:'l:rll~n \ny [0 ille....lJtc <br />W~tl.r short~gl's In [he \\-Cst, <br />...[ [hl' manll'nt, W~tcr mJrketln~ IS <br />more ~ rrmpen [h.m ~ re~h[y, but the <br />idC'~ C'XC1tl'S coml'rntiomsts bcc~use If <br />would ~lIow such burgconmg mctro- <br />pollfJIl ':m'J~.l.S los Anj.:des. S.l./l Ulq:O, <br />Ttlc~on, ~nd lkn\'cr to urisfy their <br />nel'ds by bU\'lIlg W:Hcr r.l.thcr th.l.1l <br />builJlIIg ,!JIm "I"\\'~ter could ~ ffedy <br />rr.hkd," \In rom Gr.l.lrllfthc [1I\'lr('I1- <br />llIl'lltJI Iht~'lI~c Fund. "tJ"IrJyns <br />wouldn't lu\'(' to subsIdIze cxtr~\'~_ <br />,e.l.ndy exprnSl\'c .l.nd d~tructi\'c d~ms," <br />One of the m~n)' Wcstern ri\'ers <br />whose f~le could be ~trectoo by W~ler <br />mukC'ting is ColouJos South Plattc. <br />where Dl"fl\'('f W,mts to build a 61.>.(00{ <br />d.l.m c~llcd Two Forks. The d.l.m would <br />inund.l.lC 15 mtlcs of [hc South PI,J.t[c's <br />sCt'mc cm....on. dcstro..- one of the st.l.[e's <br />~~l trout iishmcs, ~~d threatcn ol snuIJ <br />butterfly-the Pawn~ monUnt' skJrpcr <br />-wIth eXC11C[Jon, A]though Two Forks <br /> <br /> <br />could store 1.1 million ~cre-fcct of <br />......lIter. thc fe';ef',.'olr's guu~ntttd .lnnuaJ <br />yield would be onl}' lJ8,lJO ~cr"-Icet, <br />Estlm.ltcs of the dam's cmt (should it in <br />f~a be built) COntUIUC [0 nse; the most <br />recent W.lS S~90 millIon. <br />"EnvironnlcntJJI}: Two Forks is.l Jlr- <br />astcr." sa)'s J\h~~lc Fo.\(, thc Sicrn <br />Club's South.....l'St Hcrn'SCJltolt]\.c. "Eco- <br />110fTlic~II)', It's .l.b\lud, A pro~nm <br />C'mph.Jsizing W~ter comcrnnon. the re- <br />cyclmg of ~CWJgl' ('1:Fluent. ~IlJ [hc pur- <br />(h,j;~e offJrrn:rs' W.l.tl'T ri~hts cou]J pro- <br />du,'(' fJr more WJfn Jl t'Jr Il">~ cost." The <br />111.1th i~ so Cl'n1J'd]lll~ th.!l SOI11\' t.f <br />l)ul\rr\ SUhtrf" hnc bl'!~tlrl 11111'k- <br />llll"llllll~ ~udl.J pm~I.ll1I. J fJlt l!Ut 111.1}' <br />hdp torpeJo ThIS custly 1:-t)l\lldo~F:!e. <br />Watcr IllJfKl't1n~ COl11CS III a 1:>(,- <br />wllJcrlll~ numb< r of gUI~,,'s-~.lkl <br />]e;l\l"I:>,1(k .lIl'rCClIlcnls. ClltltklllCllt <br />tr.mst'\:rs, dry-ycJr illSJf.l.lICC rr0pJI1IS. <br />lIl-klnJ Illlprovcmcnts. wCt-YCH <br />~round......ncr b.l./Iklllg-but ilS umlcrl)'- <br />1Ilj:; logic is sinlr1c. If w~ter werc tx'u~ht <br />and so]J III thc n1JrKCtr!.l(C. says l'((JJ1\J- <br />nmt WllhJm f\.hrun 'If the Um\'('r~ll\' <br />of AnzollJ,. "i[s pnl'c would nS(' to rl'- <br />NCCfltS trUel..tiuc roltl'crdIJlIllS Sl1hl_ <br />JUl'd Cost. :\s the ~'f1"L' III J cOll1llmduy <br />n<.(~, w..' Itll,l [I) Il~l' It 1111'1l' ~r.ulll~h. <br />mutl' (ni~ll'llt]}; mur..' ultdlit;nll]y. I ilL' <br />obvIOUS c:'l:Jm?lc is 011." <br />In Gwrs \i",,'. "It's a r.UJJOX thJt <br />the \tot's most cnrK~1 n"'ourCC-W~ll.t <br />-hJS Mil .llloc.l.[cJ according to so.- <br />c1.l]jSt whcr thm c.JpltJl1St pfC'CCpts," <br />Dunng thc pJ\t hundr:J }'C4rs. muket <br />forcl's h~\"c r!Jy('J .llll1ml no ro]c In Je- <br />tcrmllllllg whl..:h WollCr rru)eC'ts should <br />~ buut. Th(' result: v,ols[ed \Vatl'r Jnd <br />malle\", rlus ('.'I;tl'J151\'(' JJmJge to thc <br />C'11vironmC1lt. <br />Under eXlsnll~ western IJ\\~ \\'Jl~'r IS <br /> <br />J8. !\.t~~,-..",~" 1'I~7 <br /> <br /> <br />..lIo('Jt.',J free ro ~I1Y(llle lAb.. ('In pill It <br />to J ~t.ltl'-.lprroveJ "tx"fll'rll'l.ll use." ^ <br />SC'nionty system Jl'lermlnl'~ who Ktu- <br />..11)' gets W.l.ter: .l.pph':Jnts "'rirst III tlmc" <br />Jrc .l]so "fltst III n~IH." A \V,ncr tlt:h[ <br />,j;]]OV,S Its ho]dl'r to U\>C' ~ ("ert.Jm qU.lIntity <br />ot Woller. but In mlhl ~tJtes It does not <br />~lIow the holder to ~cU thl' C'<Cl'SS. This <br />"u~(' II or lose 1[" pro\"l~ton h.ls ]ed to <br />lIll'fliClent W~tcr dlstnDtlfhJIl <br />In m.lny CJses, fJrmers Jr.d t3nchers <br />Jo not JepenJ 011 n~tufC' to JellVer thl'lf <br />W.lter; they n:cei"e It through m eiJbo- <br />ntc SYSl.:m ofdJms md CJrlJls, tyrlC.Jlly <br />tin~l1ccd wah ~t.l.lC .lnd fd.:r.J1 rUl1ds. <br />Ttm WJter IS surrris1n~I\' chl'~p; in <br />some piJCl'S I[ IS l-SSClHlJlly fr:e. <br />Th.: beJuty of W.lt.'r Ilurkt'nng is dut <br />II provldl'1> ~n lrICentl\'l' for t:lfIl1l'~ Jnd <br />rJmhl'h 10 COIlSl'f',.'l' WJta. .'\~ncurfUr.lJ <br />U.....fS hl)ld nghls to K11 to (,/1/ pt'rCl'!1[ of <br />thl' WJter con~umcJ m [hc \'i..'1>[. Ii Ihl'Y <br />could ~.IVC JU~[ III p"'rn'lll l'( :h.ll W.lll'r. <br />[hl' JlllOUnt .I\'JI!Jbll' iot .III Plh.:r urb.Jn <br />.&rIJ IIlJlhtn.l1 m(.'S \\'outJ Juublc. The <br />Hllr1k"JflOIlS Jrl' ~t.l.g~alll~ Ily n.wJrJ_ <br />Ing COIlSl'f\'Hlon. \\J[rt InJrkl'[IIl~ <br />would 'n',n~' .Ill JbllIlJJIICl' of "11(.'\,," <br />WJtn In wJll'r-~hort Jrl'JS. <br />rhe nl't'J f{.)f flew sourCl'" of W~[!:f is <br />(It'ar, A rl'Celll repore hy th,. \lbrld Re- <br />"llJrrl'~ Ilhtllll[C 1>JY~ "lh.. 11,,' '1'- \\ Jr,'r <br />l'''CnJ~ J\'l'fJgo: ~th'Jllltlu\\ III IIl:JrI)' <br />l'\'l'ry Wntl'rn 1>uhrq~lull. JII,J thl' ,kti- <br />l"ll~ .In' bt'lI1g otr~.t wnh ~r<lllIlJWJtl'r <br />~nd Ilmporu) from .lJJ'lIIl1l1g bJsllls." <br />The study conclud..-s [hJI th,: f\tlUTl' of <br />weslern Wolter hl'S In COIlSt:{\ Juon. Im- <br />proved l'fliCll'nq: mJ reJllol'Jtlon (n'.Jd <br />nurk...t1ng) of eXlstills surrh<.-s. <br />W.lll't m.uketing h ~ntl IOU mrJn,,; <br />mJ predictmg ItS ltTl'ct~ IS .l mJtter <br />of l'UIl)l.cture. Its propolll'!:ts SJY the <br />scheme coulJ h.1.\'e ~ sJluIJr)-' dTel't <br />throughout [he \the .\Cfor,1111g to 011(' <br />rosy s'cn~no: <br />. In Co]orJdo, it coulJ chrnln.&[c thc <br />1Il'{.J fur thl' lwu hlll.1> JIlJ Cru\s <br />,\10UlHJlll-)ul11f'l'r d..lllH. \\!;11e rl,Jll\'_ <br />1Il~ lhrl.'JI~ (If WJll'r Jl'Yd')rllll'nf lU the <br />. io]y Cr'lh ~'I]Jl'meh :'.rl'.J mJ on the <br />upper c.unlll">un Ul\'u. <br />. In ."f1l0nol, W.l[l'f mJrkl'flng could <br />JI,,>CtlUrJgl' lhl' f'l'II-ntd] rurnrlll~ ot" Ir- <br /> <br />Ii II . ~ 'J7 <br />