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<br />U IJl3 J ;; <br /> <br />WHAT WILL BE THE OUTCOME? <br /> <br />Past history indicates that Americans will respond co any need for <br />which they see a corresponding reason for action. The question is, <br />will the public pay the price? The cost of proreccing our water re- <br />sources from po(lution is a cost of doing business for the cicies, <br />farmers, industries, and carriers who use water. And the public needs <br />to know this. <br /> <br />INTENSIVE EDUCATIONAL CAMPAIGN NEEDED <br />TO ALERT THE PUBLIC <br /> <br />Our very growth as a Nation will be impeded unless the quality of water <br />required to meet domestic, recreational, and industrial needs is pro- <br />tected. <br /> <br />One of our most importanc tasks is to te II people abom the problem and <br />what they can do [0 help solve it. To accomplish this cask, the in- <br />fluence and leadership, as well as the participation of women's clubs, <br />is needed TO LEAD THE WAY in creating a public consciousness <br />about water. <br /> <br />IT'S TRUE.... every civic need that requires public understanding <br />comes sooner or later to women's organizations. Without their sup- <br />port many civic projects simply could not succeed. Water conservation <br />is one of these. It needs women's appreciation of clean water in the <br />home, in the factory, on the farm and in the recreational park, beach, <br /><lnd wilderness. <br /> <br />Women's organizations with their rich potential for communication and <br />influence can help to focus public attention and public action on this <br />important local and national problem. <br /> <br />Important! Because our country's waters are vital to its economic and <br />social progress, to irs national safety and to the health and welfare of <br />tile people. If we as a Nation achieve adequate protec;tion for our waters, <br />it wi II constitute one ofthe most important accomplishments of this decade. <br /> <br />3 <br />