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<br /> <br />But, let's talk of the other side of the picture--of something else <br />that is also vitally important. On one hand, we have the raw materials, <br />on the other hand, we need people to turn these raw materials into finished <br />products, which produces our standard of living--which gives us the things <br />that we want and need and desire. So, let's talk about the people who do it. <br /> <br />Let me put it this way. Last summer in Chicago at Northwestern <br />University, Professor A. C. Van Dusen, vice president of Northwestern <br />University and one of the learned psychologists of our time, said in a <br />lecture "the greatest urge of man was not hunger, nor even survival, in <br />his opinion, but rather a feeling of belongingness--that is being one of the <br />team--that he felt wanted and needed and not an outsider." <br /> <br />Now, I am not a psychologist nor do I pretend to be, but in this com- <br />plex life of ours today, man as an individual, is so often overlooked and thought <br />of simply as a good, mediocre, or an inefficient machine. If you want to <br />blunt a person's effectiveness or irreparably damage a friendship, turn <br />warmth to icy disdain; tell a person, not necessarily in words but in attitude, <br />that he or his work is unimportant, that it isn't necessary for him to be <br />around to help, that he is so to speak a fifth wheel on an automobile. <br /> <br />There's an old saying, "If you want to kill a man, make him feel <br />unwanted. " <br /> <br />So, going back to what this clergyman said, "Why then in Heaven's <br />name don't you ever talk about the really important things that you are doing", <br />he chided us a little bit on being too machine-like, in that'the human factor <br />was put into a secondary position even though if we did put more emphasis <br />on the human factor (even from a selfish business standpoint) we would pro- <br />fit mate rially. <br /> <br /> <br />Horace Seely reported in the National Office Management Association <br />Forum only last May: "The deepest urge is the desire to be important. Your <br />associates and employees will do many things for you if you will help him <br />satisfy this urge. He wants to be respected, consulted, encouraged, trusted, <br />informed, and praised. He wants to be needed--to be on the team." <br /> <br />We have both the wealth of raw materials and people. By properly <br />handling the human relations side in the school room with our growing youth <br />and in business and everyday life, can we really harness these two great <br />resources together. Give it a real try - the human, personal part of the <br />equation. It's not difficult. Those who have done it will testify to its amazing <br />re suIts" <br /> <br />*~,***** <br /> <br />- 9 - <br />