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<br />UUl1~-jil <br />., <br /> <br /> <br />. <br />'MM.TING~ <br /> <br />757 SJntJ Fe Drive, Den\'e~, CO 80204 <br />voice, 303-629-5500; F,x 303-619-5502 <br />W\",w.gojdenrulemarket'n~ corn <br /> <br />Agenda <br /> <br />Todny's focus - Approve Communicntion Stmtegy for Inunch; short-ternl nction items <br /> <br />Gonl/Purpose of Communication Strntegy - guiding principles <br />. Primm-y: Increase participntion in the Assessment <br />. Secondnry: Increase visibility and awnreness ofCWCB <br /> <br />Messnge Plntlorm - Launch <br />. Create n simple, ensy to understand, common Innguage bnse from which all key <br />stakeholders can discuss the project. From this document all other communication <br />nmterinls will be developed (press relenses, fact sheets, spenker packages). <br />. Approve Name of Assessment: Colomdo Drought & Wnter Supply Assessment <br />. Reline/Fill in the gaps in our draft document <br />I. Deline drought <br />2, CWCB positioning statement <br />3, Conlinn timeline <br />4, Review the gmphic <br />5, Next Steps - how to get involved <br />6, Deline"Water User" nnd "Wnter Supplier" as it relates to the Geneml Public <br />7, Spokesperson <br /> <br />Progmm kickoff <br />Story Angle <br />Drought - Are we renIly in one'! Developing n context for understnnding nnd mensuring <br />water needs throughout the state, <br /> <br />Media Strategy <br />. Pitch 7 daily papers and olTer interviews with Rod, Dan, LnITY, Brad. etc, to begin <br />building relntionships nnd positioning as subject matter experts <br />. Statewide distribution of press release to nil weekly publicntions outlets. <br />. Follow up phone calls with top tier weekly publicntions. <br /> <br />Intenwl Staff Announcement <br />Announce project nnd team members, pertonn dry run for bonrd presentation <br /> <br />!!onrd Meeting <br />3D-minute presentntion with nn overview of project, communicntion strategy nnd assessment <br />Visunls: Graphic flow chart, project fnct sheet <br /> <br />Conference Booth /1)~ 23 <br />Collect contact names and infonnatlon, update datnbnse <br />Provide educatioml nwterinllproject fact sheet <br />/If/I'; / IJ"/Isi",,,- 0,,' e.<L -I 0 "S' <br />Homework <br />. Review nil components of Message Plntfonn draft document nfter todny's meeting, <br />Expect emnil from Bobbi Ewell with Intest version by close of business todny, Comments <br />back by lllUrsday ut noon, March 14, 2002, <br />