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<br />. <br /> <br />. <br /> <br />~ <br />o impact of social patterns on various water quality control mechanisms. <br />t',.) <br />iol;>. The basic social concerns fall into several categories. <br /> <br />. <br /> <br />Social Climate Relative to <br />Water Quality Problems <br /> <br />A fairly thorough examination of the literature concerning the <br /> <br />. <br /> <br />sociological analysis of water quality programs reveals that almost all <br /> <br />have focused on the impact of such programs on social institutions. While <br /> <br />this is certainly a worthwhile endeavor, the neglect of the influence of <br /> <br />. <br /> <br />social factors such as public opinion, community values, population <br /> <br />trends, organized interest groups, etc., upon the acceptance of and <br /> <br />participation in different water quality programs is a serious omission. <br /> <br />. <br /> <br />There will be strong feelings relevant to the several possible scenarios <br /> <br />for implementation. People have forceful preferences concerning the <br /> <br />. <br /> <br />utilization of resources in the Colorado Basin. There are movements <br /> <br />to attract Or discourage industry" National Parks, wilderness areas, <br /> <br />recreational areas, etc. Organized special interest groups such as <br /> <br />. <br /> <br />speculators, realtors, large industrial interests including energy <br /> <br />development, ecology groups, and others are especially powerful. <br /> <br />These <br /> <br />issues involve how the people living in the seven state area prefer <br /> <br />. <br /> <br />to utilize water and related resources. The "local" preferences con- <br /> <br />trasted to "national" perspectives are also at stake. <br /> <br />. <br /> <br />32 <br /> <br />. <br />