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<br />. <br /> <br />. <br /> <br />Preliminary Goals and Objectives for the <br />Colorado Foundation for Water Education (CFWE) <br /> <br />The following table presents the short-term goals and objectives for the Colorado Foundation <br />for Water Education for the remainder of 2002 and into 2003. Italicized items indicate priority <br />tasks. These goals and objectives are preliminary only and change as new tasks are <br />identified in accordance with the Scope of Work. <br /> <br />Goalsl Critical Tasks Outcomes <br />- <br />Target Audiences <br />Strategic Planning A.Strategic Planning Retreat Mid- and long-range <br /> organizational goals, <br /> strategies, and desired <br /> outcomes <br />Clearinghouse for 1. Inventory and review Existing educational programs <br />water information existing programs and materials will be approved <br /> 2. Website for distribution or coordination <br /> in CFWE programs. <br /> The CFWE website will <br /> provide links, resources, and <br /> water information worldwide. <br />Educational Programs 1. Needs Identification, e.g., 1. Critical Products: <br />A) Adult - Bilingual services - Maps <br />B) K-12 - Speakers bureau - Basic Handbooks (Water <br /> - Education programs for Law 101, Hydrology 101) <br /> water users - Other <br /> 2. Educational product <br /> development <br />Coordinate 1. Participate in January Public officials will: <br />educational programs legislative workshop . Increase understanding of <br />for public officials 2. Distribute educational Colorado water issues <br /> materials (see critical . Identify CFWE as a <br /> products above) valuable source for <br /> 3. Coordinate Tours impartial water resource <br /> information <br />Marketing Campaign 1. News Releases CWEF will establish visibility <br /> a. Introduction and create a market identity <br /> b. Monthly CFWE throughout the State. <br /> column <br /> 2. Radio spots Outcomes will be measured <br /> 3. Develop mailing list by successful participation in <br /> 4. Website the aforementioned media <br /> 5. Roadshow events and outreach activities. <br /> 6. Develop LogolMarket 10 <br /> 7. Feature stories <br /> 8. Presentations <br /> <br />Page 9 of 13 <br />