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<br />Thus, taken together, the data on employment, personal income and bank deposits <br />points to a general trend of expanding work opportunities and an increase of <br />income in Canon City and Fremont County. The data from the population analysis <br />chapter indicates that Canon City is becoming a retirement oriented community <br />in addition to its expanding manufacturing base. In fact, Fremont County takes <br />in about $14 million annually in Social Security benefits (a major portion of <br />which is most likely spent in the Canon City planning area). The inflow of <br />Social Security benefits and the upgrading of personal income has lead to an <br />increase in the level of consumer expenditures for goods and services, the <br />impact of which will be examined in the following section on retail trade. <br /> <br />Retail and Wholesale Trade <br /> <br />As the County seat and site of the Colorado State Penitentiary, Canon City <br />has long been the traditional ;narket center of Fremont County. As a result <br />of this dominant position within the County and the distance of the City's <br />major urban competitors, Pueblo and Colorado Springs. Canon City has always <br />had a strong retail-wholesale trade core. The market position of Canon City <br />has also been enhanced by tourist trade which is drawn to the area because <br />of the Roya~ Gorge and the recreational opportunities of the Southern Colorado <br />Rocky Mountains. The Canon City Chamber of Commerce estimates that about 6,000 <br />tourists pass through the City on a typical summer day. <br /> <br /> TABLE 20 <br /> WHOLESALE TRADE TRENDS <br /> Number of Establishments Total Sales1 <br />1963 <br />Fremont Co un ty 24 $4,223,000 <br />Canon Ci ty 16 3,383,000 <br />Rema i nde r of County 8 840,000 <br />1967 <br />Fremont County 25 8,002,000 <br />Canon City 17 5,139,000 <br />Remainder of County 8 2,863.000 <br />1972 <br />Fremont County 25 10,338,000 <br />Canon Ci ty 17 8,387,000 <br />Remainder of County 8 1,951.000 <br /> <br />ISales include merchandise sold and receipts from repairs and from <br />other services to customers. <br /> <br />Source: State of Colorado U.S. Beureau of the Census, Census of <br />Wholesale Trade, 1967 and 1972. <br /> <br />64 <br /> <br />1 <br /> <br />I <br />I <br />I <br />I <br />I <br />I <br />I <br />I <br />. <br />I <br />I <br />,. <br />I <br />I <br />I <br />I <br />I <br />I <br />I <br />