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<br /> <br />. To measure progress in achie,ing the goals. The use of result, oriented indicators <br />(e,g" reduction in losses due to acquisition of flood.prone properties) will show the <br />cause and effect relationship between the adoption of mitigatinn measures and desired <br />outcomes. <br /> <br />. To develop an outreach program that incorporales 'Iuaotitatively-based information 00 <br />losses avoided as a result of the implement:ltion of mitigation programs, This informa- <br />tion can be valuable in constituency building efforts with business and government <br />leaders, <br /> <br />The following section examines three other dimensions of sustlinable communities, <br /> <br />SUSTAINABLE BUSINESS <br /> <br />Business and industry have a key role in the creation of sustainable communities in North Carolina, The <br />economic 'itality of communities across the state is dirl'Ctly tied to the economic well being of local busi. <br />nesses. These businesses -large and small- provide jubs, pay ('lxeS, contribute services and in many cases, <br />add significantly to the community's identity: <br /> <br />The concept of sustlinable business is grounded in the recognition of the interdependence of community <br />well-being, and business well-being. The two are linked, in thal North Carolina's economy, and lhal of the <br />nation, continues to shift from a manufacturing.based economy to a senice.sector driven economy, and <br />increasingly a knowledge-based economy, ~ew senice sectors are playing a major role in the st:lte's <br />economy, notably travel, tourism and retirement. The natural features that attract people to North Carolina <br />also contribule to the st:lte's \ulnembility to natural disa,ters - including flooding, hurricanes, and earth- <br />quakes - and this needs to be factored into the concept of sustainable business, <br /> <br />Traditionally, sustainable business ha, centered on three compunents - economic growth, emironmental <br />protection, and social well.beingb A fourth variable in business susl<tinability is disa'ter resilience, <br /> <br /> <br />Figure 1.4 <br />Orer 200 businesses <br />in Kinston were <br />flooded during F/~yd <br /> <br />13 <br />