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<br />. <br /> <br />A <br /> <br />B <br /> <br />s <br /> <br />T <br /> <br />R <br /> <br />A <br /> <br />c <br /> <br />T <br /> <br />Rob Layton <br /> <br />THE PUBLIC DESIGN PROCESS <br /> <br />It's not enough these days to design a solution that solves the problem and fits the budget. Toda{s <br /> <br /> <br />projects include multiple, often conflicting issues that are broader than the more narrowly focused projects <br /> <br /> <br />of the past. While this adds to the challenge and complexity of our work as designers, it also leads to more <br /> <br /> <br />creative solutions that benefit a broader constituency. To best benefit this broader constituency, it has <br /> <br /> <br />become necessary to include more people in the design process. In fact. these people demand to be <br /> <br /> <br />included [fvouleave them out, they will find a way in, Sometimes this can dera,l a project and leaye <br /> <br /> <br />eyereone unhappy. with the origll1al problem st!llul1resolwd, <br /> <br />TIus presentation is intended to provide you with insight into why people are morc ill\oh cd today in the <br /> <br /> <br />design process. Clnd how to meet their expectCltions while Clddressing the origiml needs of the project. We <br /> <br /> <br />. will discuss some basic elements that contribute to successful public lacilitation. Among these :lfe: <br /> <br />. Where are these people coming from? There are numerous reasons why people become <br />11l\'ohed in a public works project. I-Iost people have a single issue Or eoncem that they <br />are focused on. By understanding this, you can focus your efforts on addressing each <br />individual's needs in the context of the overall project. Often the individual's needs are <br />unrelated to the project. yet it gives them the opportunity to speak out in a public forum. <br />Recognizing this will help you avoid having sidetrack issues disrupt the process. At the <br />same time, simply letting such people be heClrd usually satisfies their need, and they will <br />then support the project. <br /> <br />. Building Trust, A public process must be trulv ll1clusive and respons!\e to public ll1put. <br />or people will recognize it as a sham, On the other hand. a tmly responsive public process <br />will build long term trust between an agency and its constituents that \\ill carry into future <br /> <br />projects. Tht:rc ~\rG '\~ys to bnild tnl-;t. These incl11cL.~: <br /> <br />. <br /> <br />. <br /> <br />Giving everyone the chance to be heClrd, <br />