BOARD00853

• Board Meeting Date: 3/24/2003
• Description: Colorado Foundation for Agriculture - Rivers Journey CD and Teacher's Guide
• Board Meetings - Doc Type: Memo

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There will be a two-pronged approach to publicizing "A River's Journey - Water in the
West", First, will be to let educators know it is available and second will be to let the general
public know it is available,

Publicity to the educators will include letters sent to principals and educators of all Colorado
schools by the Colorado Foundation for Agriculture. (Estimated number of schools: 1,700,)
The Colorado Division of Wildlife will provide information in their Colorado Connections
newsletter to educators, (Estimated number of teachers: 20,000.) The Department of
Education will send information to teachers registered as environmental educators.
(Estimated number of teachers: 1,250,) The Denver Post Newspapers in Education will put
ordering information in the educational resources catalog, (Estimated number of teachers:
37,000,) In addition, cattlewomen, farm bureau members and other ag ambassadors will
hand deliver the CDs to teachers and libraries in their communities,

Publicity for the general pubic will include stories in agricultural magazines like The Fence
Post, Arkansas Valley Journal, Colorado Farmer-Stockman, Colorado Farm Bureau
Newsletter and other commodity and agricultural newsletters, (Estimated audience:
140,000,) The Denver Post will promote the CD in Colorado Kids and ads for NIE
educational programs. (Estimated audience: 500,000,) Water and Soil Conservation
Districts will be asked to tell their local newspapers and radio stations about the CD ROM,
(Estimated audience: 500,000.) In addition, "A River's Journey - Water in the West" will be
featured in "Colorado It's Agricultural" display at the National Western Stock Show.
(Estimated audience: 100,000,) In addition press releases with sample CD ROMs will be
sent to major print and electronic media statewide,

. This publicity campaign will result in the 4,000 CD ROMs being given to people who want to
use them.

Complete Scope of Work:

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A. Develop resource team
1, Water agency personnel
2, Educators
3. Historical personnel
B. Research
1, Obtain rights to use photos, videos and editorial
2. Outline content of program
3, Conduct interviews and gather content for CD
C, Work to produce multimedia program
1. Digitize photographic images, video and audio
2. Multimedia programming
0, Produce Teacher's Guide
1, Develop content
2. Design guide
E, Produce prototype for display at National Western
F. Produce CD ROM covers
1. Design cover
2, Arrange for printing
G. Pilot test multimedia program
1, Arrange for schools to pilot test program